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Breakfast Cereals in Egypt

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639170

Description

In 2025, value sales of breakfast cereals in Egypt rose mainly due to increased prices resulting from higher raw material costs, supply chain disruptions, and government fuel price hikes. However, overall sales volumes declined as consumers adapted to reduced affordability. Consumers responded by opting for smaller, lower-priced packs, prioritising value and essential items amid economic pressures. Hot cereals emerged as the fastest-growing category, boosted by health trends, affordability, and...

Euromonitor International's Breakfast Cereals in Egypt report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Egypt
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices reshape demand for breakfast cereals in Egypt during 2025
INDUSTRY PERFORMANCE
Value sales of breakfast cereals increase due to rising input costs and economic pressures
Hot cereals drive value growth due to health trends, affordability, and social media influence
WHAT’S NEXT?
Sales of breakfast cereals are expected to rise due to stability, local brand growth, and consumer demand
Health-focused breakfast cereals are set to gain traction through fortified ingredients and transparency
Economic challenges will drive consumer demand for smaller, affordable cereal packs
COMPETITIVE LANDSCAPE
Mass Food Co leads breakfast cereals through strong local brand presence and diverse strategies
Sante Sp zoo increases its share through hot cereal growth and broad product innovation
CHANNELS
Small local grocers maintains its lead in breakfast cereal distribution due to convenience and accessibility
Retail e-commerce drives breakfast cereal growth through convenience and variety
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN EGYPT
EXECUTIVE SUMMARY
Rising prices and strategic shopping behaviours drive value growth in staple foods in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising price points drive double-digit value growth in staple food in 2025
Economic pressures influence consumer behaviour in Egypt during 2025
Price sensitivity and strategic shopping redefine consumer behaviour in 2025
WHAT’S NEXT?
Rising demand will be driven by positive demographics and urbanisation
Affordable, budget-friendly options are set to drive growth in staple foods
An increasingly competitive landscape is expected to support growth in staple foods
COMPETITIVE LANDSCAPE
Al Doha Co for Processing & Distribution extends its leadership in staple foods during 2025
Rich Food Industries leads growth through innovation and high-quality products
CHANNELS
Small local grocers lead distribution through personalised service
Retail e-commerce records the strongest growth while discounters gain traction through competitive pricing
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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