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Breakfast Cereals in Ecuador

Published Nov 20, 2025
Length 20 Pages
SKU # EP20610852

Description

Hot cereals drag down performance, with a significant fall in volume sales, as consumers increasingly opt for more convenient breakfast options. Private label also makes significant gains, largely due to the continuing aggressive expansion of discounter Tiendas Tuti. Over the forecast period, there will be increasing demand for breakfast cereals with a healthier positioning, as consumers look to cut down on sugar intake in particular. Euromonitor International's Breakfast Cereals in Ecuador report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Hot Cereals, RTE Cereals. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Breakfast Cereals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

20 Pages
Breakfast Cereals in Ecuador
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Negative performance in 2025
INDUSTRY PERFORMANCE
Fall in volume sales, driven by decline in hot cereals
Other RTE cereals make highest gains
WHAT’S NEXT
Growth in breakfast cereals will come from affordable RTE options, as hot cereals lose momentum
Increasing demand for breakfast cereals with a healthier positioning
Increasing polarisation, with affordability and value-added benefits both driving sales
COMPETITIVE LANDSCAPE
PepsiCo still leads, but losing ground to private label
Private label makes significant gains
CHANNELS
Supermarkets and small local grocers continue to lead
Discounters see value share increase by over a fifth
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ECUADOR
EXECUTIVE SUMMARY
Falling retail prices sees profit margins narrow
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Flat performance in 2025
Consumers continue to be price sensitive
Discounters making significant gains
WHAT’S NEXT
Moderate growth over forecast period
Innovation key for branded players to stay ahead
Limited value growth for e-commerce
COMPETITIVE LANDSCAPE
Procesadora Nacional de Alimentos CA holds on to top spot
Piggis Embutidos Cia Ltda gains most value share
CHANNELS
Independent bakeries largest retail channel
Discounters gain most value share
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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