Breakfast Cereals in Ecuador
Description
Hot cereals drag down performance, with a significant fall in volume sales, as consumers increasingly opt for more convenient breakfast options. Private label also makes significant gains, largely due to the continuing aggressive expansion of discounter Tiendas Tuti. Over the forecast period, there will be increasing demand for breakfast cereals with a healthier positioning, as consumers look to cut down on sugar intake in particular.
Euromonitor International's Breakfast Cereals in Ecuador report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Table of Contents
20 Pages
- Breakfast Cereals in Ecuador
- Euromonitor International
- November 2025
- List Of Contents And Tables
- BREAKFAST CEREALS IN ECUADOR
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Negative performance in 2025
- INDUSTRY PERFORMANCE
- Fall in volume sales, driven by decline in hot cereals
- Other RTE cereals make highest gains
- WHAT’S NEXT
- Growth in breakfast cereals will come from affordable RTE options, as hot cereals lose momentum
- Increasing demand for breakfast cereals with a healthier positioning
- Increasing polarisation, with affordability and value-added benefits both driving sales
- COMPETITIVE LANDSCAPE
- PepsiCo still leads, but losing ground to private label
- Private label makes significant gains
- CHANNELS
- Supermarkets and small local grocers continue to lead
- Discounters see value share increase by over a fifth
- CATEGORY DATA
- Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN ECUADOR
- EXECUTIVE SUMMARY
- Falling retail prices sees profit margins narrow
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Flat performance in 2025
- Consumers continue to be price sensitive
- Discounters making significant gains
- WHAT’S NEXT
- Moderate growth over forecast period
- Innovation key for branded players to stay ahead
- Limited value growth for e-commerce
- COMPETITIVE LANDSCAPE
- Procesadora Nacional de Alimentos CA holds on to top spot
- Piggis Embutidos Cia Ltda gains most value share
- CHANNELS
- Independent bakeries largest retail channel
- Discounters gain most value share
- MARKET DATA
- Table 12 Sales of Staple Foods by Category: Volume 2020-2025
- Table 13 Sales of Staple Foods by Category: Value 2020-2025
- Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 18 Penetration of Private Label by Category: % Value 2021-2025
- Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.

