Report cover image

Breakfast Cereals in Croatia

Published Nov 17, 2025
Length 24 Pages
SKU # EP20610904

Description

Value gains in breakfast cereals in Croatia in 2025 were shaped by inflationary pressures and growing demand for both wholesome and indulgent breakfast options, while real consumption volumes remained quite stable. Muesli and granola outperformed other cereal types, offering both health appeal and perceived value stability in a year marked by inflation and shifting dietary priorities. The health and wellness trend is reshaping the category by encouraging reformulation, product innovation, and th... Euromonitor International's Breakfast Cereals in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Hot Cereals, RTE Cereals. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Breakfast Cereals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

24 Pages
Breakfast Cereals in Croatia
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for healthy and indulgent options
INDUSTRY PERFORMANCE
Food inflation and higher production costs drive value growth in 2025
Rising interest in less processed, natural breakfast options
WHAT’S NEXT?
Innovation, health-oriented positioning, and improved distribution support ongoing demand
Health and wellness trend is encouraging reformulation, product innovation, and the emergence of less processed alternatives
Sustainability to strengthen through to 2030
COMPETITIVE LANDSCAPE
Nestlé maintains its leadership through effective brand management and continued consumer engagement
Polarisation: strong performance of both affordable, everyday products and healthier, functionally positioned alternatives
CHANNELS
Inflation keeps consumers focused on price and value
E-commerce’s expansion driven by the increasing availability of online grocery platforms
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Private label expansion as economic pressure persists
High global sugar and cocoa prices present challenges for sweet staples
Health and sustainability trends advance
WHAT’S NEXT?
Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
Companies focus on efficiency, innovation, and credibility
Supermarkets and discounters to maintain their dominance
COMPETITIVE LANDSCAPE
Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
Strong preference for Croatian products
CHANNELS
Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
Discounters benefit from consumers’ heightened focus on value and price transparency
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.