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Breakfast Cereals in Colombia

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639214

Description

Sales of breakfast cereals remain in a negative slump in Colombia in 2025, in both value and volume terms, albeit at less steep declines than seen in 2024. This sluggish performance is attributed to the fact that consumers are still showing price sensitivity and opting for cheaper alternatives and smaller pack sizes. However, the improvement on last year also indicates consumer spending power is gradually improving.

Euromonitor International's Breakfast Cereals in Colombia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Colombia
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales remain in a negative slump due to ongoing price sensitivity, albeit at less steep declines than seen last year
INDUSTRY PERFORMANCE
New product launches continue, despite sluggish performance
Health and wellness trends drive purchasing behaviour
WHAT’S NEXT?
Improving economic conditions will lead to increased demand
Manufacturers respond to demand for healthier options
On-the-go cereal packs will appeal to busy consumers
COMPETITIVE LANDSCAPE
Kellogg’s leadership supported by ongoing innovations
Nutrimenti de Colombia one of few companies showing positive growth, thanks to respected local image
CHANNELS
Supermarkets and hypermarkets remain the key channels for breakfast cereals, thanks to wide array of products and special offers
Retail e-commerce sees growth in breakfast cereals, thanks to omnichannel strategies
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN COLOMBIA
EXECUTIVE SUMMARY
Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Home meal preparation and budget-friendly options drive sales
Growing focus on quality, despite ongoing price sensitivity
Evolving lifestyles and global cultural influences reshape consumer preferences
WHAT’S NEXT?
Ongoing positive sales, supported by polarised trends of premiumisation and affordability
Ongoing health and wellness trends focus on nutritional options — even at higher prices
Expansion of convenience stores in line with urbanisation
COMPETITIVE LANDSCAPE
Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
CHANNELS
Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
Convenience stores rise as a key distribution channel for busy urban consumers
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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