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Breakfast Cereals in China

Publisher Euromonitor International
Published Oct 28, 2024
Length 20 Pages
SKU # EP19303428

Description

Breakfast Cereals in China


In 2024, breakfast cereals in China is expected to maintain retail volume and current value growth, primarily driven by increasing consumer health awareness, urbanisation, and changing lifestyles. Hot cereals has been gaining popularity, and this is set to continue in 2024, due to the healthy image of such products, particularly amongst older people and those seeking quick meals. Given that older consumers form a significant part of the consumer base for hot cereals, manufacturers are introducin...

Euromonitor International's Breakfast Cereals in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in China
Euromonitor International
October 2024
List Of Contents And Tables
BREAKFAST CEREALS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in hot cereals in 2024, amidst decline in RTE cereals due to health concerns
Top players in breakfast cereals to maintain leadership amidst high competition and innovation
Shifting focus: The rise of emerging sales channels in breakfast cereals
PROSPECTS AND OPPORTUNITIES
The continued rise in health consciousness will negatively impact the growth of muesli and granola
Due to its popularity amongst older consumers, hot cereals still has significant growth potential
An increasing number of products will be ready-to-eat, catering to the demand for quick consumption
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 2 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 7 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
STAPLE FOODS IN CHINA
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2019-2024
Table 13 Sales of Staple Foods by Category: Value 2019-2024
Table 14 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 15 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 17 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Staple Foods by Format: % Value 2019-2024
Table 20 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 21 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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