Report cover image

Breakfast Cereals in Canada

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639256

Description

Value sales of breakfast cereals are achieving marginal positive growth in Canada in 2025, in a slight improvement compared to the previous year. Meanwhile, volume sales remain in a small negative slump, slightly down from the previous year.

Euromonitor International's Breakfast Cereals in Canada report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Breakfast Cereals in Canada
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales improve slightly, while volume sales fall
INDUSTRY PERFORMANCE
Healthy-positioned breakfast cereals are those which perform the best
Health and wellness trends continue to overlap with affordability concerns
WHAT’S NEXT?
Small value growth and flat volume expected for breakfast cereals
Indulgent categories to lean on snacking trends to target younger consumers
Wellness trends and labelling updates to dampen growth of cereals
COMPETITIVE LANDSCAPE
WK Kellog maintains leading place thanks to strength of overall portfolio
PepsiCo sees strongest company growth after recovering from product recalls in 2024
CHANNELS
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN CANADA
EXECUTIVE SUMMARY
Low stable growth in both value and volume terms, while challenges remain
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Still-high prices continue to restrict stronger volume sales
Health and wellness trends continue to overlap with affordability concerns
Snacking trends continue, supporting baseline sales
WHAT’S NEXT?
Flat volume and low value growth expected, supported by baseline demand and suppressed by ongoing challenges
International/multicultural flavour trends look set to stay over the coming years
Evolving labelling requirements set to impact indulgent and high-sugar products
COMPETITIVE LANDSCAPE
Loblaw Cos, Canada Bread, and FGF Brands are all attracting attention
Maple Lodge Farms, Nissin Foods, and Mondelez attract attention to their brands to support growth
Mergers and acquisitions and leveraging growing categories boost competitive strength of companies and brands
CHANNELS
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us