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Breakfast Cereals in Argentina

Publisher Euromonitor International
Published Nov 14, 2025
Length 21 Pages
SKU # EP20589546

Description

Breakfast cereals in Argentina recorded a modest improvement in 2025, supported by stabilising inflation and a gradual recovery in disposable incomes. Consumers regained some purchasing power following years of economic turbulence, and the overall macroeconomic environment became more predictable. However, this recovery was uneven, and consumption volumes remained almost flat, showing that the category had yet to return to pre-crisis levels. The better-off segments of the population increased pu...

Euromonitor International's Breakfast Cereals in Argentina report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Breakfast Cereals in Argentina
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic stabilisation supports only a mild rebound in breakfast cereals
INDUSTRY PERFORMANCE
Economic recovery lifts healthier cereal segments while children’s cereals drag overall growth
Health-positioned cereals drive momentum as parents turn away from sugary options
WHAT’S NEXT?
Moderate growth expected as affordability and health trends shape demand
Health and wellness claims drive innovation and reshape category composition
Marketing restrictions under labelling law reshape product positioning
COMPETITIVE LANDSCAPE
Alimentos Granix and private label lead an increasingly value-driven category
Private label strengthens as Kellanova loses ground amid brand withdrawal
CHANNELS
Supermarkets and hypermarkets dominate cereal distribution
Hypermarkets face temporary slowdown but expected to recover over the forecast period
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ARGENTINA
EXECUTIVE SUMMARY
Fragile recovery slows growth despite easing inflation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Black label regulation prompts reformulation rather than volume loss
Private label and modern retail adjust after the end of price controls
Consumers maintain cautious spending habits despite stabilisation
WHAT’S NEXT?
Gradual recovery and volume growth expected as economy stabilises
Manufacturers focus on healthier reformulations and innovation
Channel rebalancing and e-commerce expansion
COMPETITIVE LANDSCAPE
Molinos Río de la Plata maintains leadership across diverse staples
Frozen specialists outperform amid shifting consumption
CHANNELS
Traditional grocers retain dominance amid narrowed price gaps
End of price controls reshapes channel dynamics
Wholesalers attract household shoppers through flexible formats
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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