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Breakfast Cereals in the US

Publisher Euromonitor International
Published Nov 12, 2025
Length 27 Pages
SKU # EP20589610

Description

Sales of breakfast cereals have declined in value and volume terms in 2025 with demand being impacted both by financial pressures and growing health concerns. Muesli and granola has been the outlier reporting significant growth in 2025 thanks to its healthier image and investment in new product development. The big news in breakfast cereals in 2025 was Ferrero’s USD3.1 billion acquisition of WK Kellogg.

Euromonitor International's Breakfast Cereals in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Breakfast Cereals in the US
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price-sensitivity and health concerns impact sales
INDUSTRY PERFORMANCE
Economic and health pressures are impacting breakfast choices
Muesli and granola thriving thanks to its healthy and versatile image
WHAT’S NEXT?
Cautious spending behaviour set to limit growth while boosting private label sales
Innovation targeting health and wellbeing
Breakfast cereals market faces reform as FDA bans synthetic dyes and redefines what is ‘healthy’
COMPETITIVE LANDSCAPE
General Mills cements its lead through innovative new product development and marketing
Ferrero acquires WK Kellogg Co as it expands into breakfast cereals
CHANNELS
Consumers shifting to more affordable channels as supermarkets lose share
E-commerce thriving thanks to improving infrastructure
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE US
EXECUTIVE SUMMARY
Health and wellness concerns shape demand but price-sensitivity intensifies
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Financial pressures and health concerns continue to impact market demand in 2025
Unit price growth stabilises as players adjust to global challenges
Volume sales return to growth in a challenging market
WHAT’S NEXT?
Challenging future ahead with volume sales predicted to decline
Regulatory changes and trade tensions expected to influence the market
Investment expected in infrastructure and distribution developments
COMPETITIVE LANDSCAPE
Artisanal players and private label lead sales
Ferrero acquires WK Kellogg in USD3.1 billion deal
CHANNELS
Supermarkets and hypermarkets still dominate but face growing competition
E-commerce remains the most dynamic distribution channel
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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