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Bleach in New Zealand

Publisher Euromonitor International
Published Feb 05, 2025
Length 16 Pages
SKU # EP19599592

Description

Despite maturity, bleach in New Zealand enjoyed a small rebound in demand in 2024, as inflationary pressures eased in the market. Thus, consumers were more likely to replenish stocks of bleach at home, along with purchases of other home care products. The cost-of-living pressures on consumers impacted nearly every facet of retailing, including home care, in New Zealand. High inflation from 2022 through to mid-2024 resulted in elevated interest rates from the country’s central bank. For example,...

Euromonitor International's Bleach in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Bleach in New Zealand
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Small rebound in demand despite maturity
Private label gains as consumers rein in spending
E-commerce share gains traction in bleach as cost-conscious consumers shop around
PROSPECTS AND OPPORTUNITIES
Improving economic situation to undermine low price advantage of bleach
Janola is expected to leverage consumer trust to remain the leading bleach brand
Increasing space for eco-friendly products in bleach
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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