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Bleach in Taiwan

Publisher Euromonitor International
Published Feb 13, 2025
Length 16 Pages
SKU # EP19634129

Description

Less anxiety as the pandemic ended, and using up of stockpiles led to declining retail volume sales of bleach in Taiwan in 2023, and this trend continued in 2024. As the pandemic faded from consumers’ memory, they were more likely to return to their previous consumption habit. In addition, some younger consumers have gradually turned to home care products other than bleach. In addition to surface care products, some consumers prefer to use cheaper multi-purpose cleaners such as baking soda, citr...

Euromonitor International's Bleach in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Bleach in Taiwan
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bleach sees a continued volume decline, but sales remain higher than pre-pandemic
Private label has a higher share in bleach than in other home care categories
Bleach is limited to certain usages in the home
PROSPECTS AND OPPORTUNITIES
Bleach expected to show little volume movement over the forecast period
Local players are limited by the strong performance of international brands in bleach
The unpleasant odour of bleach likely to be addressed
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN TAIWAN
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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