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Bleach in Singapore

Publisher Euromonitor International
Published Jan 14, 2022
Length 17 Pages
SKU # EP16948627

Description

Bleach in Singapore

Bleach was not a popular category in Singapore prior to the pandemic. However, a spike in demand was seen in 2020, with dynamic increases seen in both retail volume and current value terms as consumers used bleach to disinfect their homes due to COVID-19, to ensure the virus could not contaminate their households. In addition, at the beginning of the pandemic, when there were a lot of home care items out of stock in stores, some people switched to bleach to make sure that they still had some for...

Euromonitor International's Bleach in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Bleach in Singapore
Euromonitor International
January 2022
List Of Contents And Tables
BLEACH IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand falls as consumers shift to surface care products
Bleach has a poor perception and is mainly used by older consumers
Private label lines perform well as consumers are interested in price not innovation
PROSPECTS AND OPPORTUNITIES
Volume decline expected as consumer base shrinks
Beach will be challenged by substitutes within and outside of home care
Dangers to health and the environment from bleach will hamper growth
CATEGORY DATA
Table 1 Sales of Bleach: Value 2016-2021
Table 2 Sales of Bleach: % Value Growth 2016-2021
Table 3 NBO Company Shares of Bleach: % Value 2017-2021
Table 4 LBN Brand Shares of Bleach: % Value 2018-2021
Table 5 Forecast Sales of Bleach: Value 2021-2026
Table 6 Forecast Sales of Bleach: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN SINGAPORE
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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