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Bleach in Mexico

Publisher Euromonitor International
Published Feb 06, 2025
Length 16 Pages
SKU # EP19599672

Description

In Mexico, bleach is at a mature stage, and saw moderate retail current value growth in 2024, characterised by a conservative INPC (National Consumer Price Index) according to INEGI (National Institute of Statistics and Geography). However, towards the end of the year, greater pressure was seen for household to make savings. The dynamics of the category were mainly concentrated in the pricing strategy of the main manufacturers, Industrias AlEn and Clorox de México, which the represent Cloralex a...

Euromonitor International's Bleach in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Bleach in Mexico
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price competition is more aggressive as consumers are concerned about their spending
Bleach continues to be favoured as an all-purpose cleaner by low-income consumers
Cloralex brand maintains leadership with diversification strategy
PROSPECTS AND OPPORTUNITIES
Future consumption opportunities could include “fur babies”
Changing the narrative around bleach
Alternative channels to gain relevance in the forecast period
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN MEXICO
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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