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Bleach in France

Publisher Euromonitor International
Published Feb 05, 2025
Length 17 Pages
SKU # EP19599504

Description

France’s bleach market continued to face significant challenges in 2024 as local consumers increasingly turned to cheaper and safer alternatives. Multi-purpose cleaners - especially those made with traditional ingredients like vinegar, baking soda and black soap - have grown in popularity, posing strong competition to bleach. These products appeal to consumers who prioritise safety and natural formulations, further diminishing bleach’s role in the cleaning aisle.

Euromonitor International's Bleach in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Bleach in France
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN FRANCE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bleach suffers from persistent search for alternatives
Health and sustainability concerns undermine category growth potential
La Croix continues to dominate overall category in 2024
PROSPECTS AND OPPORTUNITIES
Negative perception of bleach will continue to drive down demand
Rising competition from surface care products to further subvert growth potential
Leading players slowly phasing out bleach from their portfolios
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN FRANCE
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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