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Bleach in Croatia

Publisher Euromonitor International
Published Feb 06, 2025
Length 14 Pages
SKU # EP19599704

Description

The mature bleach category witnessed only marginal volume growth in 2024 reflecting the waning consumer interest in this product. Although bleach remains a staple in many households for its disinfecting properties, the category is seeing slower growth compared to previous years. This stagnation can be attributed to a variety of factors, including a shift towards alternative cleaning products, increased consumer awareness of environmental concerns, and the growing preference for multipurpose clea...

Euromonitor International's Bleach in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
Bleach in Croatia
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Flat volume growth as bleach comes under scrutiny
Oxygen-based bleaches claim to be less harsh on the environment
Domestos has dominant position in bleach category
PROSPECTS AND OPPORTUNITIES
Bleach will face growing competition from disinfectants and other specialist cleaning products
Premiumisation is expected in bleach category
All-in-one bleach innovations provide growth opportunities
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN CROATIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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