
Better For You Beverages in Bulgaria
Description
Better For You Beverages in Bulgaria
BFY reduced sugar beverages saw healthy retail value sales growth in 2021 thanks to brands extending their BFY reduced sugar carbonates and reduced sugar fruit/vegetable juice lines in grocery retailers. Demand was mainly driven by strong new launch activities by brand owners such Coca-Cola HBC Bulgaria AD with its new improved taste Coca-Cola Zero Sugar and Cappy lemonade with reduced calories and sweeteners. Local brands, on the other hand, such as Derby (Nova Trade OOD) and Aspasia (Aspasia 9...
Euromonitor International's Better For You Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BFY reduced sugar beverages saw healthy retail value sales growth in 2021 thanks to brands extending their BFY reduced sugar carbonates and reduced sugar fruit/vegetable juice lines in grocery retailers. Demand was mainly driven by strong new launch activities by brand owners such Coca-Cola HBC Bulgaria AD with its new improved taste Coca-Cola Zero Sugar and Cappy lemonade with reduced calories and sweeteners. Local brands, on the other hand, such as Derby (Nova Trade OOD) and Aspasia (Aspasia 9...
Euromonitor International's Better For You Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Better For You Beverages in Bulgaria
- Euromonitor International
- February 2022
- List Of Contents And Tables
- BETTER FOR YOU BEVERAGES IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- BFY reduced sugar beverages registers dynamic sales growth in 2021 due to new launches and repositioning
- Reduced caffein coffee sees moderate sales growth in 2021 as Bulgarians have a strong coffee culture
- Tourist season of 2021 boosts demand for BFY reduced sugar soft drinks
- PROSPECTS AND OPPORTUNITIES
- BFY beverages set to continue benefiting from health and wellness trend during the forecast period
- Consumers likely to be more interested in larger pack sizes during the forecast period, thanks to convenience and price sensitivity
- Demand for reduced caffeine tea likely to rise and pandemic set to continue boosting e-commerce sales as consumers’ habits evolve
- CATEGORY DATA
- Table 1 Sales of BFY Beverages by Category: Value 2016-2021
- Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
- HEALTH AND WELLNESS IN BULGARIA
- EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- MARKET DATA
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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