Beauty and Personal Care in Jordan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	58 Pages	Euromonitor International	May, 2025	EP20050470

Best Price Guarantee
Price	from $2,275
Length	58 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050470

Sales of beauty and personal care in Jordan fell in current value terms in 2024, while volume sales rose. The slight decline in value sales reflects the impact of widespread consumer boycotts of international brands due to the Israel-Hamas war, which resulted in a notable shift toward local alternatives.

Euromonitor International's Beauty and Personal Care in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Jordan
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN JORDAN
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
Key Data Findings
2024 Developments
Declining birth rates limit category growth
Johnson & Johnson leads, but boycotts erode market share
Sanitisation habits persist post-pandemic
Prospects and Opportunities
Declining birth rates to suppress category expansion
More women in the workforce to drive demand for wipes
Natural and organic offerings to gain traction
Category Data: Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
Volume growth outpaces value as consumers favour local brands
Unilever leads but loses share to domestic competitors
Consumers shift away from bar soap toward liquid formats
Category growth driven by shift to higher-value formats
Refugee repatriation may reduce bar soap consumption
Multi-use innovations to attract price-sensitive shoppers: Table 19 Sales of Bath and Shower by Category: Value 2019-2024; Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
Sales decline despite rising demand among women
Unilever maintains lead, while price promotions support rivals
Rising temperatures and hygiene awareness drive usage
Youthful population to drive long-term category growth
Female workforce expansion to boost category demand
Opportunities emerge for local brand development: Table 25 Sales of Deodorants by Category: Value 2019-2024; Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 27 NBO Company Shares of Deodorants: % Value 2020-2024; Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
Price sensitivity limits value growth despite higher volumes
Procter & Gamble leads, but local players gain ground
Rising interest in natural ingredients and local brands
Young population to support steady growth in core categories
Rising incomes and female employment to boost premiumisation
Natural and locally inspired innovation to drive differentiation: Table 31 Sales of Hair Care by Category: Value 2019-2024; Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 33 NBO Company Shares of Hair Care: % Value 2020-2024; Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
Sales rise modestly as population and female workforce expand
Veet maintains leadership, while Bic gains share through pricing strategy
Rise of beauty salons curbs demand for at-home products
Population growth to support steady category expansion
Beauty salons and laser treatments to challenge retail sales
Technological innovation to redefine hair removal routines: Table 38 Sales of Depilatories by Category: Value 2019-2024; Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 40 NBO Company Shares of Depilatories: % Value 2020-2024; Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
Rising health awareness supports volume growth despite price pressures
Colgate maintains lead, while HiGeen benefits from local loyalty
Power toothbrushes gain traction among affluent consumers
Youthful population and oral health needs to drive growth
Pharmacy retail to rebound as networks expand
Power toothbrush innovation to support premium segment growth: Table 44 Sales of Oral Care by Category: Value 2019-2024; Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 46 NBO Company Shares of Oral Care: % Value 2020-2024; Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
Beard trend puts pressure on shaving products and overall category growth
Procter & Gamble leads, though boycott and beard culture affect performance
Fragrance sales shift to duty-free and online platforms
Demographic growth to support category expansion
Shaving category to remain under pressure due to cultural shifts
Oud-infused fragrances to lead innovation and local appeal: Table 50 Sales of Men’s Grooming by Category: Value 2019-2024; Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
Lip products drive growth amid rising disposable income
L’Oréal retains the lead through expansive distribution and brand strength
Beauty salons flourish and boost professional channel sales
Young population to drive sustained demand across categories
Economic recovery and female employment will support category expansion
Climate-aware innovation to shape product development: Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
Fragrance sales decline as duty-free competition intensifies
Puig maintains lead through strong brand positioning and retail support
Growing demand for oud reflects regional preferences
Improved economic outlook to boost premium segment
E-commerce expansion will support accessibility and variety
Innovation focuses on oud-based and long-lasting formulas: Table 63 Sales of Fragrances by Category: Value 2019-2024; Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 65 NBO Company Shares of Fragrances: % Value 2020-2024; Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024; Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
Skin care benefits from rising income and awareness among younger women
Facial care continues to dominate due to informed beauty routines
Intensified competition encourages price promotions across leading brands
Youthful population to drive future growth in facial care
Economic recovery to support higher market value
Traditional ingredients remain key to product innovation: Table 70 Sales of Skin Care by Category: Value 2019-2024; Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 72 NBO Company Shares of Skin Care: % Value 2020-2024; Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
Sun care declines as lower tourism weakens demand
Adult sun care remains dominant due to travel habits
Nivea leads with strong retail penetration; Beesline gains ground
Tourism recovery expected to support future growth
Social media to remain a catalyst for beauty routines
Innovation driven by multifunctionality and high protection: Table 77 Sales of Sun Care by Category: Value 2019-2024; Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 79 NBO Company Shares of Sun Care: % Value 2020-2024; Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029