Beauty and Personal Care in Costa Rica

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	116 Pages	Euromonitor International	May, 2025	EP20050517

Best Price Guarantee
Price	from $2,925
Length	116 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050517

Beauty and personal care in 2024: The big picture

Euromonitor International's Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Costa Rica
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN COSTA RICA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mass products continue to mimic premium characteristics
Corporación Belcorp de Costa Rica SA strengthens its leadership position
Imported mass brands regarded as high-quality
PROSPECTS AND OPPORTUNITIES
Multifunctional products to grow in popularity
Mass brands will continue to suffer from illicit competition
Innovation will focus on personalization
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Online search key to product discovery
Estée Lauder Cos narrows the gap to leader Saint Honoré Costa Rica
Demand limited by high pricing
PROSPECTS AND OPPORTUNITIES
High pricing will limit growth in retail constant value sales
Personalisation and personalisation will underpin demand growth
Social media will be key to product awareness
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining population aged 0-11 weighs on demand
Coamesa SA’s Johnson’s Baby enjoys high level of trust among local consumers
Supermarkets continue to lead but face increased competitive pressure
PROSPECTS AND OPPORTUNITIES
Retail constant value sales will rebound despite negative demographics
Personalisation will increase
Premium offerings will proliferate
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Falling retail value sales of hand sanitisers, body powder and intimate hygiene slow growth in bath and shower
New product launches help Colgate-Palmolive SA de CV strengthen its leadership position
Grocery retailers remain dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Fading COVID-19 threat will slow demand growth
Liquid hand soap will continue to grow in popularity, but price competition will be fierce
Small retailers will increasingly offer e-commerce
CATEGORY DATA: Table 33 Sales of Bath and Shower by Category: Value 2019-2024; Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wellness a growing focus for new product launches
Mercorica SA and Coamesa SA gain ground on leader Corporación Belcorp de Costa Rica SA
Supermarkets and health and beauty specialists dominate distribution
PROSPECTS AND OPPORTUNITIES
Skinification to underpin modest retail constant value sales growth
Cheap products of unknown origin and contraband will continue to undermine demand for licit offerings
Multifunctional products will become more popular
CATEGORY DATA: Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029; Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Deodorant sprays gain ground on sticks
International brands dominate
Competitive pricing and convenience make supermarkets the key distribution channel
PROSPECTS AND OPPORTUNITIES
Growth in retail constant value sales will continue to slow
Innovation will largely be limited to new scents
Grocery retail chains will continue to dominate e-commerce
CATEGORY DATA: Table 51 Sales of Deodorants by Category: Value 2019-2024; Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 54 NBO Company Shares of Deodorants: % Value 2020-2024; Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Women’s razors and blades remain dominant
Proctor and Gamble’s Gillette Venus the leading brand
Supermarkets continue to be an important channel for depilatories
PROSPECTS AND OPPORTUNITIES
New product launches will support moderate growth in retail constant value sales
Word-of-mouth could help more specialized products gain traction
Smaller retailers will embrace e-commerce
CATEGORY DATA: Table 60 Sales of Depilatories by Category: Value 2019-2024; Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 62 NBO Company Shares of Depilatories: % Value 2020-2024; Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances continue to grow in popularity
Leader Corporación Belcorp de Costa Rica SA particularly strong in direct selling
Direct selling losing ground to beauty specialists, supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Premium offerings will continue to gain ground
Niche fragrances will grow in popularity
Direct sellers will add e-commerce
CATEGORY DATA: Table 66 Sales of Fragrances by Category: Value 2019-2024; Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 68 NBO Company Shares of Fragrances: % Value 2020-2024; Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium brands continue to recoup pandemic losses
Regular new product launches help Procter & Gamble Interamericas de Costa Rica stay on top
Supermarkets remain the leading distribution channel, but e-commerce is expanding
PROSPECTS AND OPPORTUNITIES
Skinification will boost retail constant value sales
A growing number of older consumers will embrace their grey hair
Mass brands will continue to draw inspiration from premium offerings
CATEGORY DATA: Table 74 Sales of Hair Care by Category: Value 2019-2024; Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 77 NBO Company Shares of Hair Care: % Value 2020-2024; Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Deflation weighs on retail current value sales growth
Procter & Gamble Interamericas de Costa Rica’s Gillette brand continues to give it an edge
Supermarkets go from strength to strength
PROSPECTS AND OPPORTUNITIES
Demand growth will be muted
Multifunctional offerings will proliferate
E-commerce will continue to grow in importance
CATEGORY DATA: Table 85 Sales of Men’s Grooming by Category: Value 2019-2024; Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased consumer awareness and new product launches support sales growth
Colgate-Palmolive SA de CV remains dominant
Led by supermarkets, grocery retailers continue to dominate distribution
PROSPECTS AND OPPORTUNITIES
Increased awareness of the importance of oral care with underpin growth
Clean-label toothpaste will grow in popularity among more affluent local consumers
Innovation will focus on personalisation and multifunctionality
CATEGORY DATA: Table 94 Sales of Oral Care by Category: Value 2019-2024; Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 96 Sales of Toothbrushes by Category: Value 2019-2024; Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 99 NBO Company Shares of Oral Care: % Value 2020-2024; Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care increasingly perceived as part of overall wellness
BDF Costa Rica SA continues to lead, but niche brands are growing in popularity
Supermarkets remain the leading distribution channel, but e-commerce is gaining ground
PROSPECTS AND OPPORTUNITIES
Increased consumer knowledge will support moderate demand growth
Manufacturers will launch more multifunctional products
Dermocosmetic brands will move towards the mainstream
CATEGORY DATA: Table 105 Sales of Skin Care by Category: Value 2019-2024; Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 107 NBO Company Shares of Skin Care: % Value 2020-2024; Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased tourism underpins demand growth
Feduro Costa Rica SA remains leading player with internationally well-known brands
Supermarkets remain the leading distribution channel, but e-commerce is growing in importance
PROSPECTS AND OPPORTUNITIES
As demand matures, sun care growth will slow
Manufacturers will continue to launch new formulas and formats
Small grocery retailers will grow in importance as a distribution channel
CATEGORY DATA: Table 112 Sales of Sun Care by Category: Value 2019-2024; Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024; Table 115 NBO Company Shares of Sun Care: % Value 2020-2024; Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029