Category: Baby Products
Baby Products market research reports by Euromonitor International
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Baby and Child-Specific Products in Peru
Baby and Child-Specific Products in Peru Baby and child-specific sun care led growth in baby and child-specific products in Peru in 2023. Peru has experienced high temperatures in recent years, with the coastal areas seeing a semi-arid subtropical climate, thus leading consumers to be more aware of ... Read More
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Baby and Child-Specific Products in Sweden
Baby and Child-Specific Products in Sweden Baby and child-specific products in Sweden maintained its positive trajectory in 2023. While volume sales remained stable, value sales received a boost from inflation and a growing preference for premium products. Swedish parents prioritise their children's ... Read More
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Baby and Child-Specific Products in Bolivia
Baby and Child-Specific Products in Bolivia Among baby and child-specific products in Bolivia in 2023, sun care registered the highest current value and volume growth. Parents are becoming increasingly aware of the need to protect their children from the sun. In the western part of Bolivia, which is ... Read More
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Baby and Child-Specific Products in the Philippines
Baby and Child-Specific Products in the Philippines Baby and child-specific products in the Philippines saw a stagnant performance in current value terms in 2023. One factor which had an impact on sales was a decline in the birth rate, thanks to greater female empowerment and easier access to family ... Read More
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Baby and Child-Specific Products in the Czech Republic
Baby and Child-Specific Products in the Czech Republic Baby and child-specific products saw current value growth in the Czech Republic in 2023. Parents have become more concerned about the health and hygiene of their newborns, which has gradually led to an increase in demand for baby and child-speci ... Read More
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Baby and Child-Specific Products in the Netherlands
Baby and Child-Specific Products in the Netherlands Baby and child-specific products in the Netherlands was affected by the slowdown in the birth rate after a pandemic-induced peak and spikes in average unit prices. These were the main reasons for the declines in retail volume sales of baby and chil ... Read More
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Baby and Child-Specific Products in Slovakia
Baby and Child-Specific Products in Slovakia In 2023, healthy growth was recorded in baby and child-specific products in Slovakia. High inflationary pressures on price underpinned current value growth. Demand remains solid as parents deem these products as essential products for their offspring. In ... Read More
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Baby and Child-Specific Products in China
Baby and Child-Specific Products in China Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively lower pene ... Read More
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Baby and Child-Specific Products in Singapore
Baby and Child-Specific Products in Singapore Baby and child-specific products in Singapore continued to grow at a stable rate in current value terms in 2023, regardless of the declining birth rate in the country. One of the reasons for this is that there have been an increasing number of brands mar ... Read More
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Baby and Child-Specific Products in Ireland
Baby and Child-Specific Products in Ireland In 2023, despite rising inflation and growing price consciousness, baby and child-specific products in Ireland recorded positive retail volume growth. Many consumers continue to spend and invest in products for children during economic uncertainty, happy t ... Read More
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Baby and Child-Specific Products in Bulgaria
Baby and Child-Specific Products in Bulgaria Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing children ... Read More
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Baby and Child-Specific Products in Japan
Baby and Child-Specific Products in Japan In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun care seein ... Read More
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Baby and Child-Specific Products in Finland
Baby and Child-Specific Products in Finland The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest levels ... Read More
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Nappies/Diapers/Pants in Malaysia
Nappies/Diapers/Pants in Malaysia Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the pull-up style is ... Read More
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Nappies/Diapers/Pants in the Netherlands
Nappies/Diapers/Pants in the Netherlands Retail value sales of nappies/diapers/pants recorded moderate growth in 2023. In 2022, a slight increase in the number of babies born led to an increase in sales of nappies/diapers, especially new born and standard, in volume terms. However, this was only a t ... Read More
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Nappies/Diapers/Pants in France
Nappies/Diapers/Pants in France Volume falls in nappies/diapers/pants in France in 2023 were relatively gentle, with the category’s essential products leaving little room for substantial purchasing declines. The recorded decrease was mainly a result of France’s falling birth rate, and a continued pa ... Read More
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Nappies/Diapers/Pants in Bulgaria
Nappies/Diapers/Pants in Bulgaria Retail volume sales of nappies/diapers/paints in Bulgaria continued to fall in 2023, in line with the ongoing decline in the country’s birth rate which is reducing the overall consumer base. Indeed, the very low numbers of babies being born Bulgaria remains at the f ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
Nappies/Diapers/Pants in Hong Kong, China With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand for napp ... Read More
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Nappies/Diapers/Pants in Colombia
Nappies/Diapers/Pants in Colombia In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers migrate between b ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/Diapers/Pants in Singapore Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and acceptance of for ... Read More
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Baby and Child-Specific Products in Brazil
Baby and Child-Specific Products in Brazil In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was primarily driv ... Read More
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Baby and Child-Specific Products in Germany
Baby and Child-Specific Products in Germany Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed the e ... Read More
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Baby and Child-Specific Products in Mexico
Baby and Child-Specific Products in Mexico Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in COVID-19 ... Read More
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Baby and Child-Specific Products in Hong Kong, China
Baby and Child-Specific Products in Hong Kong, China A significant surge in the penetration rate of Japanese baby and child-specific products was witnessed in 2022. This upward trend can be primarily attributed to the increasing availability of Japanese brands facilitated by the expansion of retail ... Read More
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Baby and Child-Specific Products in the US
Baby and Child-Specific Products in the US Baby and child-specific sun care recorded the most dynamic performance within baby and child-specific products in current value terms in 2022. Demand increased substantially as there is growing awareness among parents about the harmful impact of UV sun rays ... Read More
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