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Baby Food in South Africa

Publisher Euromonitor International
Published Oct 08, 2025
Length 21 Pages
SKU # EP20476129

Description

Despite fast growth in retail current value terms, baby food in South Africa is projected to continue to decline in retail volume sales terms over 2025, reflecting broader demographic and behavioural shifts, as well as inflationary pressure on prices. The most affected category is the largest, milk formula, which faces mounting pressure due to falling birth rates and a growing cultural and institutional emphasis on breastfeeding. In addition, regulatory restrictions, including a ban on advertisi...

Euromonitor International's Baby Food in South Africa report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Baby Food in South Africa
Euromonitor International
October 2025
List Of Contents And Tables
BABY FOOD IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other baby food sees innovation to emerge as the fastest-growing category
Nestlé leads but faces challenges
Retailers use loyalty programmes and promotions to incentivise purchases
PROSPECTS AND OPPORTUNITIES
Growing-up milk formula to gain momentum
Prepared baby food and other baby food to benefit from modern lifestyle demand trends
Changes to food labelling regulations to foster healthier choices
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2020-2025
Table 2 Sales of Baby Food by Category: Value 2020-2025
Table 3 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 4 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 6 NBO Company Shares of Baby Food: % Value 2021-2025
Table 7 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 8 Distribution of Baby Food by Format: % Value 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 10 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
APPENDIX
DISCLAIMER
SOURCES
Summary 1 Research Sources

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