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Baby Food in Serbia

Publisher Euromonitor International
Published Aug 22, 2025
Length 18 Pages
SKU # EP20344491

Description

Despite declining birth rates in Serbia, sales of baby food continue to grow in value and volume terms, driven by evolving consumer behaviour and product diversification. Parents are increasingly opting for convenient, ready-made options especially small, on-the-go pouches—reflecting urban lifestyles and time constraints. Confidence in product quality has also improved, encouraging higher spending. Within the category, baby food is becoming more segmented, with prepared baby food expanding with...

Euromonitor International's Baby Food in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Baby Food in Serbia
Euromonitor International
August 2025
List Of Contents And Tables
BABY FOOD IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Baby food sales rising thanks to convenience and expanding choice
Podravka cements its leadership while private label continues to make gains
Supermarkets key to sales
PROSPECTS AND OPPORTUNITIES
Bright outlook for baby food as parents look for quality and convenience
Baby food offer set to increase with healthier and more specialised offerings
Private label set to have a bigger role in baby food over the forecast period
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2020-2025
Table 2 Sales of Baby Food by Category: Value 2020-2025
Table 3 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 4 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 6 NBO Company Shares of Baby Food: % Value 2021-2025
Table 7 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 8 Distribution of Baby Food by Format: % Value 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 10 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN SERBIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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