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Baby Food in Morocco

Publisher Euromonitor International
Published Oct 01, 2025
Length 20 Pages
SKU # EP20463798

Description

Retail sales of baby food in Morocco are expected to see only marginal growth in current value terms in 2025, largely due to unfavourable demographic trends. Low birth rates, influenced by delayed marriage and increased use of contraceptives, have reduced the number of infants, limiting overall market expansion. Additionally, growing awareness of breastfeeding as the preferred form of infant nutrition has further restrained demand.

Euromonitor International's Baby Food in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Baby Food in Morocco
Euromonitor International
October 2025
List Of Contents And Tables
BABY FOOD IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Marginal growth amid demographic challenges
Nestlé leads while Cooperative COPAG makes strides
Health and beauty specialists remains key distribution channel as supermarkets gain ground
PROSPECTS AND OPPORTUNITIES
Continued decline in birth rate will impact baby food sales
Marketing strategies will shift amid regulatory landscape
Middle-income households will lead trend towards premium options
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2020-2025
Table 2 Sales of Baby Food by Category: Value 2020-2025
Table 3 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 4 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 6 NBO Company Shares of Baby Food: % Value 2021-2025
Table 7 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 8 Distribution of Baby Food by Format: % Value 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 10 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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