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Baby Food in Malaysia

Publisher Euromonitor International
Published Aug 25, 2025
Length 20 Pages
SKU # EP20363844

Description

In 2025, retail value sales of baby food in Malaysia experienced a marginal increase of 1%, reaching MYR2.8 billion, indicative of a largely saturated market facing substantial headwinds. Demographic and economic factors significantly influenced consumer demand, resulting in minimal growth. The declining birth rate, compounded by high living costs and inflation, led to a decrease in the number of children per family, directly affecting the demand for baby food. Furthermore, the prevalence of dua...

Euromonitor International's Baby Food in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Baby Food in Malaysia
Euromonitor International
August 2025
List Of Contents And Tables
BABY FOOD IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demographic changes limit baby food’s growth in Malaysia
Dutch Lady Milk Industries retains leadership in consolidated competitive landscape
Mix of distribution channels to satisfy different consumer needs
PROSPECTS AND OPPORTUNITIES
Sluggish growth prospects in market with falling birth rates
Rising interest in functionality set to drive up value of baby food
Players look to innovation and expansion to remain relevant
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2020-2025
Table 2 Sales of Baby Food by Category: Value 2020-2025
Table 3 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 4 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 6 NBO Company Shares of Baby Food: % Value 2021-2025
Table 7 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 8 Distribution of Baby Food by Format: % Value 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 10 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN MALAYSIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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