
Baby Food in Denmark
Description
Current value sales of baby food decreased in Denmark in 2025, reflecting both demographic and category-specific challenges. A continued decline in birth rates reduced the overall consumer base for baby food products, while economic pressure led some parents to opt for home-prepared meals over packaged options. Additionally, limited product innovation and the discontinuation of Arla’s Baby & Me brand weakened the category’s performance.
Euromonitor International's Baby Food in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Baby Food in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
18 Pages
- Baby Food in Denmark
- Euromonitor International
- August 2025
- List Of Contents And Tables
- BABY FOOD IN DENMARK
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Decline in baby food in 2025 as birth rates fall and economic pressures lead to more home preparation
- Semper continues to lead, gaining share thanks to strong presence and rebranding exercise
- Supermarkets leads, while e-commerce share grows dynamically
- PROSPECTS AND OPPORTUNITIES
- Stagnation predicted for baby food as birth rates in Denmark falter
- Danes will continue to expect baby food to be pure and natural
- New legislation may impact new product development in the coming years
- CATEGORY DATA
- Table 1 Sales of Baby Food by Category: Volume 2020-2025
- Table 2 Sales of Baby Food by Category: Value 2020-2025
- Table 3 Sales of Baby Food by Category: % Volume Growth 2020-2025
- Table 4 Sales of Baby Food by Category: % Value Growth 2020-2025
- Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
- Table 6 NBO Company Shares of Baby Food: % Value 2021-2025
- Table 7 LBN Brand Shares of Baby Food: % Value 2022-2025
- Table 8 Distribution of Baby Food by Format: % Value 2020-2025
- Table 9 Forecast Sales of Baby Food by Category: Volume 2025-2030
- Table 10 Forecast Sales of Baby Food by Category: Value 2025-2030
- Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
- DAIRY PRODUCTS AND ALTERNATIVES IN DENMARK
- EXECUTIVE SUMMARY
- Dairy products and alternatives in 2025: The big picture
- Key trends in 2025
- Competitive Landscape
- Channel developments
- What next for dairy products and alternatives?
- MARKET DATA
- Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
- Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
- Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
- Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
- Table 17 Penetration of Private Label by Category: % Value 2020-2025
- Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
- Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
- Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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