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Baby and Child-Specific Products in Norway

Publisher Euromonitor International
Published May 19, 2025
Length 22 Pages
SKU # EP20049803

Description

In 2024, baby and child-specific beauty and personal care products continued to show subdued performance, constrained by longstanding cultural and health authority guidance favouring a minimalist approach to infant hygiene. Norwegian parents remain encouraged to use as few products as possible, often relying on a single mild cleanser or even just water for everyday care. This conservative use pattern is further reinforced by the popularity of multipurpose, fragrance-free products such as Neutral...

Euromonitor International's Baby and Child-specific Products in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baby and Child-Specific Products in Norway
Euromonitor International
May 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Minimalist parenting norms continue to limit category expansion
Established brands retain dominance in a conservative product landscape
Pharmacies gain ground as parents seek expert-backed trust and safety
PROSPECTS AND OPPORTUNITIES
Cultural norms and demographics will continue to constrain growth
Segmentation and functional positioning to support differentiation
Sun protection and barrier support to drive limited innovation
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN NORWAY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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