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Baby and Child-Specific Products in Kenya

Publisher Euromonitor International
Published Aug 29, 2025
Length 19 Pages
SKU # EP20363788

Description

Retail sales of baby and child-specific products in Kenya continued to grow in current value terms in 2024, supported by heightened consumer health concerns. Following the global controversy surrounding the use of talcum powder, which some studies have associated with an increased risk of cancer, many Kenyan parents have become more discerning about what they apply to their children’s skin.

Euromonitor International's Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Baby and Child-Specific Products in Kenya
Euromonitor International
August 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Parents pay closer attention to products designed for children’s skin
Unilever’s Vaseline maintains leadership through strong heritage and visibility
Supermarkets remains channel of choice for buying baby care products
PROSPECTS AND OPPORTUNITIES
Shifting demographics and a growing middle class will fuel further expansion
Rising demand for specialised products
Small local grocers will remain key distribution channel but convenience will be a key driver of growth
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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