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Baby and Child-Specific Products in Guatemala

Publisher Euromonitor International
Published May 13, 2025
Length 22 Pages
SKU # EP20049990

Description

In 2024, the market for baby and child-specific products in Guatemala recorded positive, yet fairly modest growth, in current value terms. One factor influencing this trend is the ongoing slowdown in the country's birth rate, which translated into a smaller consumer base for these items. Moreover, while inflation moderated in 2024, compared to the previous two years, prices for baby and child-specific products did not decline, meaning that the accumulated price increases continue to affect the p...

Euromonitor International's Baby and Child-specific Products in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baby and Child-Specific Products in Guatemala
Euromonitor International
May 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slowing birth rate and income constraints curb demand for baby and child-specific products
Johnson & Johnson remains the market leader, but lower-priced rivals gain ground
Discounters gain traction as parents navigate rising cost of living
PROSPECTS AND OPPORTUNITIES
Positive outlook expected, despite lower birth rate
Private labels see improvements to product quality, placing pressure on leading brands
Natural formulations gain traction as Guatemalan parents prioritise safety
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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