Report cover image

Baby and Child-Specific Products in Germany

Publisher Euromonitor International
Published Jul 09, 2025
Length 23 Pages
SKU # EP20199679

Description

In 2024, baby and child-specific products in Germany experienced stable, positive growth in terms of current value sales, driven by consistent demand for everyday essentials and an ongoing emphasis on gentle, skin-friendly formulations. Although birth rates have remained relatively stable, German parents have shown a clear preference for reliable, fuss-free products from well-known brands. Growth was positive, but not extraordinary in 2024 as many households remained cautious about spending, pri...

Euromonitor International's Baby and Child-specific Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baby and Child-Specific Products in Germany
Euromonitor International
July 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable growth for baby and child-specific products is driven by gentle, skin-friendly formulations
Nestlé Deutschland AG retains its lead while STADA Arzneimittel AG and NAOS Deutschland GmbH record strong growth
Health and personal care stores regain share, offering parents both value and variety
PROSPECTS AND OPPORTUNITIES
Sales of baby wipes are set to decline, while Generation Alpha offer growth opportunities
Child-specific skin care lines are expected to launch across the forecast period
Retail e-commerce and digital platforms are set to grow, influencing purchasing decisions
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us