Baby and Child-Specific Products in Georgia

In 2024, retail sales of baby and child-specific products in Georgia experienced a positive increase. This growth was primarily driven by rising hygiene standards and the development of modern grocery retail. However, a declining birth rate challenged sales, limiting further growth in this category.

Euromonitor International's Baby and Child-specific Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baby and Child-Specific Products in Georgia
Euromonitor International
May 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby wipes drive sales, benefiting from versatile properties and an essential nature
Multination’s lead as parents place strong trust in well-established brands
Strong trust in pharmacies boosts growth for this distribution channel in 2024
PROSPECTS AND OPPORTUNITIES
Positive growth will be challenged by a declining birth rate and price sensitivity
A rising focus on sustainability and natural ingredients is expected over the forecast period
Innovation within sun care is set to focus on natural ingredients and sensitive skin
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings