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Baby and Child-Specific Products in Denmark

Publisher Euromonitor International
Published May 12, 2025
Length 23 Pages
SKU # EP20050370

Description

Baby and child-specific products in Denmark saw growth in 2024. The Danish economy continued improving during the year, with lower inflation than in previous years. This, combined with interest rate reductions, rising real wages and improved consumer confidence, led to greater consumer spending. Higher birth rates also contributed to continued positive growth in 2024. While value growth was slightly lower than in 2023, the previous year’s performance was partly fuelled by inflation, and most sub...

Euromonitor International's Baby and Child-specific Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baby and Child-Specific Products in Denmark
Euromonitor International
May 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales supported by rising consumer confidence and demographic trends in 2024
Kenvue as largest GBO, with Karo Healthcare leading growth
Health and beauty specialists remain preferred outlets for category purchases
PROSPECTS AND OPPORTUNITIES
Sun care will lead growth during forecast period
Organic and natural trends to gain traction
E-commerce set to see most robust rises in distribution
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN DENMARK
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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