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Baby and Child-Specific Products in the US

Publisher Euromonitor International
Published May 09, 2025
Length 29 Pages
SKU # EP20021750

Description

Unlike 2023, which saw a dynamic increase, in 2024 baby and child-specific products in the US saw minimal retail current value growth, which indicates a shift in dynamics and consumer behaviour. The market is crowded with a wide array of brands offering comparable items, from those from well-established companies, to niche companies that prioritise organic and natural ingredients. As consumer preferences evolve, many parents are now inclined to choose fewer multifunctional products, instead of a...

Euromonitor International's Baby and Child-specific Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Baby and Child-Specific Products in the US
Euromonitor International
May 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby and child-specific products witnesses modest growth in 2024, with the strongest increase for baby and child-specific sun care
Inclusivity influences product launches in baby and child-specific hair care
E-commerce continues to gain share
PROSPECTS AND OPPORTUNITIES
Steady growth anticipated over the forecast period, supported by innovation and more sophisticated formulations
Health and wellness trend will bolster demand for dermocosmetics brands
Gen Alpha’s obsession with skin care could drive the growth of baby and child-specific skin care, but also raises concerns
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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