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Away-From-Home Tissue and Hygiene in Malaysia

Publisher Euromonitor International
Published Mar 06, 2025
Length 22 Pages
SKU # EP19813142

Description

Growth in away-from-home (AFH) tissue and hygiene in Malaysia continued in 2024, supported by the return of the workforce to offices, a rebound in tourism activities, higher foot traffic in shopping malls and expansion in the food service industry and hospitals. As of September 2024, the Ministry of Health reported a national bed utilisation rate in public government hospitals averaging 55.8%. Malaysia remains a significant medical tourism destination, generating MYR1.92 billion in revenue in 20...

Euromonitor International's Away-from-Home Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Away-From-Home Tissue and Hygiene in Malaysia
Euromonitor International
March 2025
List Of Contents And Tables
AWAY-FROM-HOME TISSUE AND HYGIENE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic recovery boosts category growth in 2024
Ageing population drives demand in AFH hygiene
Investment in innovation caters to Malaysia’s rapidly expanding elderly demographic
PROSPECTS AND OPPORTUNITIES
Further growth in tourism and foodservice sectors will support demand for AFH tissue and hygiene products
Horeca as leading channel in AFH tissue categories, with growth spurred by food delivery services
Viral bottom-pull hanging tissue trend likely to expand, while Kimberley-Clark will remain on top
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN MALAYSIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2019-2024
Table 9 Infant Population 2019-2024
Table 10 Female Population by Age 2019-2024
Table 11 Total Population by Age 2019-2024
Table 12 Households 2019-2024
Table 13 Forecast Infant Population 2024-2029
Table 14 Forecast Female Population by Age 2024-2029
Table 15 Forecast Total Population by Age 2024-2029
Table 16 Forecast Households 2024-2029
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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