
Away-From-Home Tissue and Hygiene in Kenya
Description
Value sales of away-from-home tissue increased significantly in 2024, driven primarily by the growing urban development and expanding tourism sector, which heightened demand for away-from-home products, particularly away-from-home toilet paper. Away-from-home toilet paper was the largest category, benefiting substantially from Kenya’s thriving tourism industry, which necessitated increased procurement by hotels and hospitality establishments. Napkins emerged as the most dynamic category however,...
Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
18 Pages
- Away-From-Home Tissue and Hygiene in Kenya
- Euromonitor International
- March 2025
- List Of Contents And Tables
- AWAY-FROM-HOME TISSUE AND HYGIENE IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Urbanisation and tourism drive away-from-home tissue growth
- Limited growth in away-from-home adult incontinence amid low awareness
- Innovation responds to demand for sustainable solutions
- PROSPECTS AND OPPORTUNITIES
- Continued tourism growth to drive away-from-home tissue demand
- Sustainability interest to challenge cost-sensitive market
- Public health awareness to drive innovation and growth
- CATEGORY DATA
- Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
- TISSUE AND HYGIENE IN KENYA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 7 Birth Rates 2019-2024
- Table 8 Infant Population 2019-2024
- Table 9 Female Population by Age 2019-2024
- Table 10 Total Population by Age 2019-2024
- Table 11 Households 2019-2024
- Table 12 Forecast Infant Population 2024-2029
- Table 13 Forecast Female Population by Age 2024-2029
- Table 14 Forecast Total Population by Age 2024-2029
- Table 15 Forecast Households 2024-2029
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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