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Asian Speciality Drinks in Vietnam

Published Nov 21, 2025
Length 29 Pages
SKU # EP20610840

Description

Asian speciality drinks in Vietnam experienced slower value growth and a marginal off-trade volume drop in 2025 due to economic caution, though increased tourism buoyed on-trade sales. Multi-packs helped mitigate declines. Rice water drinks surged in popularity, influenced by Korean culture and tourism, with local brands actively promoting them. Interfood (Wonderfarm) led a consolidated landscape, but fragmentation increased with imported brands. E-commerce gained significant share from traditio... Euromonitor International's Asian Speciality Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Asian Speciality Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

29 Pages
Asian Speciality Drinks in Vietnam
Euromonitor International
November 2025
List Of Contents And Tables
ASIAN SPECIALITY DRINKS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, tourism, and digital channels fuel growth amidst evolving competition
INDUSTRY PERFORMANCE
On-trade’s performance offsets marginal off-trade decline for Asian speciality drinks
Rising presence of rice water drinks in Vietnam
WHAT’S NEXT?
Positive outlook to be driven by tourism and health trends
Opportunities for reduced sugar Asian speciality drinks
Innovation likely to focus on functionality to target specific health concerns
COMPETITIVE LANDSCAPE
Interfood maintains lead amidst growing fragmentation in Asian speciality drinks
Room for new players to emerge in competitive landscape
CHANNELS
Dominant small local grocers continues to lose share
E-commerce’s growth driven by convenience and attractive discounts
CATEGORY DATA
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Resilience for soft drinks despite economic pressures
Multi-packs and larger bottles favoured for greater savings
Premium-positioned carbonated soft drink Cela focuses on functionality
Rising health concerns drive up sales of reduced sugar options
WHAT’S NEXT?
On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
Sustainability efforts to increasingly shape future development
COMPETITIVE LANDSCAPE
Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
Masan Group benefits from partnership with major football club
CHANNELS
Proximity to neighbourhoods drives popularity of small local grocers
Retail e-commerce makes further share gains in 2025
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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