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Asian Speciality Drinks in Indonesia

Publisher Euromonitor International
Published Nov 28, 2025
Length 28 Pages
SKU # EP20676867

Description

Asian speciality drinks in Indonesia saw off-trade volume sales increase in 2025 driven by strategic pricing, affordable cup packaging, and promotions that countered weakened purchasing power. On-trade sales declined due to economic pressures and niche appeal. Cooling waters like Larutan Cap Kaki Tiga maintained appeal through tradition, targeted marketing, and aggressive price reductions. Okky Jelly Drink (Garuda Beverage Sukses PT) leads with innovation and social media engagement, while Sari...

Euromonitor International's Asian Speciality Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Asian Speciality Drinks in Indonesia
Euromonitor International
December 2025
List Of Contents And Tables
ASIAN SPECIALITY DRINKS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable cup packaging and tradition drive growth, but innovation is needed
INDUSTRY PERFORMANCE
Strategic pricing drives off-trade gains, on-trade struggles
Enduring appeal of cooling water through tradition and targeted marketing
WHAT’S NEXT?
Navigating stagnation with enduring consumer trust
Bridging the innovation gap for younger demographics
COMPETITIVE LANDSCAPE
Okky Jelly Drink leads through innovation and unchallenged position
Sari Enesis Indah's agile strategy fuels dynamic performance
CHANNELS
Cup packaging and comprehensive offerings drive dominance of small local grocers
Online grocers, bulk deals, and niche access fuel e-commerce growth
CATEGORY DATA
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Resilience and reformulation: Soft drinks navigate stagnation towards future growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price hikes and promotions shape performance of soft drinks in Indonesia
Health and wellness soft drinks expand into Indonesia's local grocers
Hygiene, convenience, and at-home consumption drive bulk bottled water growth
Mixed flavour combinations drive soft drink innovation
WHAT’S NEXT?
Future growth to be driven by economic recovery and strategic innovation
E-commerce's dynamic role in accessing niche markets
Impending sugar tax likely to lead to price hikes and reformulation
COMPETITIVE LANDSCAPE
Danone’s unwavering leadership through brand strength and strategic reach
Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth
CHANNELS
Consumers favour small local grocers for accessibility
E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Indonesia
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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