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Alcoholic Drinks in Saudi Arabia

Published Jun 24, 2025
Length 38 Pages
SKU # EP20156367

Description

Total volume sales of alcoholic drinks (being only non-alcoholic drinks) maintained a positive performance in Saudi Arabia in 2024, with growth slightly stronger compared to 2023. Value sales were also positive, albeit at slightly lower levels of growth compared to the previous year. Meanwhile, on-trade volume sales are at slightly stronger rates of growth than off-trade sales. Euromonitor International's Alcoholic Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

38 Pages
Alcoholic Drinks in Saudi Arabia
Euromonitor International
June 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Non-alcoholic beer sales based on seasonality and socially-driven demand
Established brands maintain their popularity, while Heineken sees particularly dynamic growth
Supermarkets and hypermarkets remain the most relevant, as small local grocers lose share and e-commerce grows
PROSPECTS AND OPPORTUNITIES
Moderate growth of non-alcoholic beer expected, driven by social gatherings and sporting events
Supermarket and hypermarkets will remain key growth drivers for sales of non-alcoholic beer
Innovation will remain focussed on flavour, health-based options, and premium-style packaging
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 Sales of Beer by Craft vs Standard 2019-2024
Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Non-alcoholic wine continues to develop in Saudi Arabia
Shares devided between two main players and smaller brands, with innovation focussing on premiumisation
Supermarkets lead off-trade sales of non-alcoholic wine
PROSPECTS AND OPPORTUNITIES
Healthy ongoing growth expected for non-alcoholic wine
Variety expansion and growing availability will help to support sales
Innovation will focus on premiumisation and building consumer trust
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2019-2024
Table 33 Sales of Wine by Category: Total Value 2019-2024
Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN SAUDI ARABIA
2024 DEVELOPMENTS
CIDER/PERRY IN SAUDI ARABIA
2024 DEVELOPMENTS
RTDS IN SAUDI ARABIA
2024 DEVELOPMENTS

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