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Alcoholic Drinks in Iraq

Published Jul 23, 2025
Length 38 Pages
SKU # EP20240825

Description

Total volume sales of alcoholic drinks declined in Iraq in 2024. This was the second consecutive year of decline following the imposition of a ban on the sale, import or production of alcohol in central and southern Iraq early in 2023. The ban, which was originally approved by parliament in 2016, does not apply in the Kurdistan Region of Iraq (KRI), which is governed by the Kurdistan Regional Government (KRG). Also, despite the ban, alcoholic drinks continued to be sold via official retail chann...

Euromonitor International's Alcoholic Drinks in Iraq report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Alcoholic Drinks in Iraq
Euromonitor International
July 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN IRAQ
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Taxation and Duty Levies
Operating Environment
Contraband/parallel trade
Duty free
Cross-border/private imports
Key New Product Launches
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
BEER
Key Data Findings
2024 Developments
Declining sales following imposition of ban
Leaders benefit from strong supply chains and widely recognised brands
Significant distribution challenges
Prospects and Opportunities
Potential for development of draught beer
Mindful drinking may weaken stigma
Few innovations expected due to policy instability
Category Data
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE
Wine less impacted by ban because of popularity in KRG
Market remains fragmented
Amateur wine emerging in KRG
Further growth anticipated
Mindful drinking to influence demand for wine
Ongoing development of local production in KRG
Table 31 Sales of Wine by Category: Total Volume 2019-2024
Table 32 Sales of Wine by Category: Total Value 2019-2024
Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS
Trend one
Diageo leads fragmented category
Distribution most structured in KRG
Return to growth expected
More mindful approach to alcohol consumption
Uncertain market conditions militate against innovation
Table 43 Sales of Spirits by Category: Total Volume 2019-2024
Table 44 Sales of Spirits by Category: Total Value 2019-2024
Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY
An insignificant category
Little likelihood of category emergence
Table 58 Sales of Cider/Perry: Total Volume 2019-2024
Table 59 Sales of Cider/Perry: Total Value 2019-2024
Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS
Limited and inconsistent availability
Limited product offer
Consumer base comprised mainly of young adults and women
Category expected to remain insignificant
Little motivation for investment
Inconsistent availability to remain a problem
Table 73 Sales of RTDs by Category: Total Volume 2019-2024
Table 74 Sales of RTDs by Category: Total Value 2019-2024
Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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