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Strategic Development in Aviation

This special issue of Strategic Direction reviews the latest management developments in the aviation industry. The papers in this issue provide strategic insights into the approaches that have influenced some of the world’s leading airlines. The case studies examined in this special issue discuss the strategic management decisions taken by airlines in order to respond to the challenges faced by the aviation industry.


Cathay & Southwest: flying the flag of good practice in airline mergers,Competitive Horizons,CSR in the Russian aviation industry: the winds of change,Dubai or not to buy,Flying lessons: Malaysia and other airlines avoiding Pan Am’s final destination,M&As in the airline industry: emotions flying high,Reach for the sky: entering the Indian aviation market,Ryanair: success before love,Strategic principles at Southwest Airlines,Survival lessons from a dying Kingfisher: what not to do in the airlines industry in India,Unbundling services: the route to profitability for airlines in India,WestJet Airlines: hybrid but profitable

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