Creating Customer Value in Insurance Markets
This ebook contributes to the research field of insurance markets by addressing some timely research questions regarding customer value, customer loyalty, segmentation, artificial intelligence, analytics and forecasting, etc. The industry is in a state of transition and many additional topics need to be studied in greater detail. Thus, this ebook also serves as a clear stimulus for further research on insurance markets.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook