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Creating Customer Value in Insurance Markets

Creating Customer Value in Insurance Markets

This ebook contributes to the research field of insurance markets by addressing some timely research questions regarding customer value, customer loyalty, segmentation, artificial intelligence, analytics and forecasting, etc. The industry is in a state of transition and many additional topics need to be studied in greater detail. Thus, this ebook also serves as a clear stimulus for further research on insurance markets.


Consumer empowerment in insurance: effects on performance risk perceptions in decision making,Forecasting the next likely purchase events of insurance customers: a case study on the value of data-rich multichannel environments,Guest Editorial,Multichannel segmentation in the after-sales stage in the insurance industry,The role of satisfaction and loyalty for insurers,Using artificial intelligence to create value in insurance ,What policyholder and contract features determine the evolution of non-life insurance customer relationships? – A case study analysis,When customers are willing to disclose information in the insurance industry: a multi-group analysis comparing ten countries

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