
Global Toilet Paper Competitive Landscape Professional Research Report 2025
Description
Research Summary
Toilet paper is a soft and absorbent paper product primarily used for personal hygiene and cleaning after using the toilet. It comes in rolls and is typically made from pulped wood fibers or recycled paper. Toilet paper is designed to be flushable and dissolves easily in water, preventing plumbing issues. It is characterized by its lightweight and perforated sheets, allowing users to tear off the desired amount for each use. Toilet paper is an essential household item in many parts of the world, and its availability and quality can vary. It plays a crucial role in maintaining cleanliness and comfort in the bathroom, and its use is a fundamental aspect of personal hygiene practices. In addition to its primary function, toilet paper is also used for various other purposes, such as blotting or cleaning, and it comes in different types, including regular, recycled, and specialty options.
According to DIResearch's in-depth investigation and research, the global Toilet Paper market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Toilet Paper include Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel, Empresas CMPC, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C & S, ICT Group etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Toilet Paper. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Toilet Paper market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Toilet Paper market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Toilet Paper industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Toilet Paper Include:
Kimberly-Clark
Essity (from SCA)
Procter & Gamble
Georgia-Pacific
Sofidel
Empresas CMPC
Hengan International
APP (Sinar Mas Group)
WEPA
Metsa Group
Kruger
Cascades
C & S
ICT Group
Toilet Paper Product Segment Include:
3 Layers
4 Layers
Others
Toilet Paper Product Application Include:
Home
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Toilet Paper Industry PESTEL Analysis
Chapter 3: Global Toilet Paper Industry Porter’s Five Forces Analysis
Chapter 4: Global Toilet Paper Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Toilet Paper Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Toilet Paper Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Toilet paper is a soft and absorbent paper product primarily used for personal hygiene and cleaning after using the toilet. It comes in rolls and is typically made from pulped wood fibers or recycled paper. Toilet paper is designed to be flushable and dissolves easily in water, preventing plumbing issues. It is characterized by its lightweight and perforated sheets, allowing users to tear off the desired amount for each use. Toilet paper is an essential household item in many parts of the world, and its availability and quality can vary. It plays a crucial role in maintaining cleanliness and comfort in the bathroom, and its use is a fundamental aspect of personal hygiene practices. In addition to its primary function, toilet paper is also used for various other purposes, such as blotting or cleaning, and it comes in different types, including regular, recycled, and specialty options.
According to DIResearch's in-depth investigation and research, the global Toilet Paper market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Toilet Paper include Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel, Empresas CMPC, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C & S, ICT Group etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Toilet Paper. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Toilet Paper market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Toilet Paper market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Toilet Paper industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Toilet Paper Include:
Kimberly-Clark
Essity (from SCA)
Procter & Gamble
Georgia-Pacific
Sofidel
Empresas CMPC
Hengan International
APP (Sinar Mas Group)
WEPA
Metsa Group
Kruger
Cascades
C & S
ICT Group
Toilet Paper Product Segment Include:
3 Layers
4 Layers
Others
Toilet Paper Product Application Include:
Home
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Toilet Paper Industry PESTEL Analysis
Chapter 3: Global Toilet Paper Industry Porter’s Five Forces Analysis
Chapter 4: Global Toilet Paper Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Toilet Paper Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Toilet Paper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Toilet Paper Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Toilet Paper Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Toilet Paper Product by Type
- 1.2.1 3 Layers
- 1.2.2 4 Layers
- 1.2.3 Others
- 1.3 Toilet Paper Product by Application
- 1.3.1 Home
- 1.3.2 Commercial
- 1.4 Global Toilet Paper Market Revenue and Sales Analysis
- 1.4.1 Global Toilet Paper Market Size Analysis (2020-2032)
- 1.4.2 Global Toilet Paper Market Sales Analysis (2020-2032)
- 1.4.3 Global Toilet Paper Market Sales Price Trend Analysis (2020-2032)
- 1.5 Toilet Paper Industry Trends and Innovation
- 1.5.1 Toilet Paper Industry Trends and Innovation
- 1.5.2 Toilet Paper Market Drivers and Challenges
- 2 Toilet Paper Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Toilet Paper Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Toilet Paper Market Analysis by Regions
- 4.1 Global Toilet Paper Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Toilet Paper Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Toilet Paper Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Toilet Paper Revenue Forecast by Region (2026-2032)
- 4.3 Global Toilet Paper Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Toilet Paper Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Toilet Paper Sales Forecast by Region (2026-2032)
- 4.4 Global Toilet Paper Sales Price Trend Analysis (2020-2032)
- 5 Global Toilet Paper Market Size by Type and Application
- 5.1 Global Toilet Paper Market Size by Type
- 5.1.1 Global Toilet Paper Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Toilet Paper Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Toilet Paper Market Size by Application
- 5.2.1 Global Toilet Paper Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Toilet Paper Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Toilet Paper Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Toilet Paper Market Size by Type
- 6.3.1 North America Toilet Paper Sales by Type (2020-2032)
- 6.3.2 North America Toilet Paper Revenue by Type (2020-2032)
- 6.4 North America Toilet Paper Market Size by Application
- 6.4.1 North America Toilet Paper Sales by Application (2020-2032)
- 6.4.2 North America Toilet Paper Revenue by Application (2020-2032)
- 6.5 North America Toilet Paper Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Toilet Paper Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Toilet Paper Market Size by Type
- 7.3.1 Europe Toilet Paper Sales by Type (2020-2032)
- 7.3.2 Europe Toilet Paper Revenue by Type (2020-2032)
- 7.4 Europe Toilet Paper Market Size by Application
- 7.4.1 Europe Toilet Paper Sales by Application (2020-2032)
- 7.4.2 Europe Toilet Paper Revenue by Application (2020-2032)
- 7.5 Europe Toilet Paper Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Toilet Paper Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Toilet Paper Market Size by Type
- 8.3.1 China Toilet Paper Sales by Type (2020-2032)
- 8.3.2 China Toilet Paper Revenue by Type (2020-2032)
- 8.4 China Toilet Paper Market Size by Application
- 8.4.1 China Toilet Paper Sales by Application (2020-2032)
- 8.4.2 China Toilet Paper Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Toilet Paper Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Toilet Paper Market Size by Type
- 9.3.1 APAC (excl. China) Toilet Paper Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Toilet Paper Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Toilet Paper Market Size by Application
- 9.4.1 APAC (excl. China) Toilet Paper Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Toilet Paper Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Toilet Paper Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Toilet Paper Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Toilet Paper Market Size by Type
- 10.3.1 Latin America Toilet Paper Sales by Type (2020-2032)
- 10.3.2 Latin America Toilet Paper Revenue by Type (2020-2032)
- 10.4 Latin America Toilet Paper Market Size by Application
- 10.4.1 Latin America Toilet Paper Sales by Application (2020-2032)
- 10.4.2 Latin America Toilet Paper Revenue by Application (2020-2032)
- 10.5 Latin America Toilet Paper Market Size by Country
- 10.6 Latin America Toilet Paper Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Toilet Paper Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Toilet Paper Market Size by Type
- 11.3.1 Middle East & Africa Toilet Paper Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Toilet Paper Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Toilet Paper Market Size by Application
- 11.4.1 Middle East & Africa Toilet Paper Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Toilet Paper Revenue by Application (2020-2032)
- 11.5 Middle East Toilet Paper Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Toilet Paper Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Toilet Paper Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Toilet Paper Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Toilet Paper Average Sales Price by Manufacturers (2021-2025)
- 12.2 Toilet Paper Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Toilet Paper Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Kimberly-Clark
- 13.1.1 Kimberly-Clark Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Kimberly-Clark Toilet Paper Product Portfolio
- 13.1.3 Kimberly-Clark Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Essity (from SCA)
- 13.2.1 Essity (from SCA) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Essity (from SCA) Toilet Paper Product Portfolio
- 13.2.3 Essity (from SCA) Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Procter & Gamble
- 13.3.1 Procter & Gamble Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Procter & Gamble Toilet Paper Product Portfolio
- 13.3.3 Procter & Gamble Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Georgia-Pacific
- 13.4.1 Georgia-Pacific Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Georgia-Pacific Toilet Paper Product Portfolio
- 13.4.3 Georgia-Pacific Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Sofidel
- 13.5.1 Sofidel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Sofidel Toilet Paper Product Portfolio
- 13.5.3 Sofidel Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Empresas CMPC
- 13.6.1 Empresas CMPC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Empresas CMPC Toilet Paper Product Portfolio
- 13.6.3 Empresas CMPC Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Hengan International
- 13.7.1 Hengan International Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Hengan International Toilet Paper Product Portfolio
- 13.7.3 Hengan International Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 APP (Sinar Mas Group)
- 13.8.1 APP (Sinar Mas Group) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 APP (Sinar Mas Group) Toilet Paper Product Portfolio
- 13.8.3 APP (Sinar Mas Group) Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 WEPA
- 13.9.1 WEPA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 WEPA Toilet Paper Product Portfolio
- 13.9.3 WEPA Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Metsa Group
- 13.10.1 Metsa Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Metsa Group Toilet Paper Product Portfolio
- 13.10.3 Metsa Group Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Kruger
- 13.11.1 Kruger Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Kruger Toilet Paper Product Portfolio
- 13.11.3 Kruger Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Cascades
- 13.12.1 Cascades Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Cascades Toilet Paper Product Portfolio
- 13.12.3 Cascades Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 C & S
- 13.13.1 C & S Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 C & S Toilet Paper Product Portfolio
- 13.13.3 C & S Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.14 ICT Group
- 13.14.1 ICT Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 ICT Group Toilet Paper Product Portfolio
- 13.14.3 ICT Group Toilet Paper Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Toilet Paper Industry Chain Analysis
- 14.2 Toilet Paper Industry Raw Material and Suppliers Analysis
- 14.2.1 Toilet Paper Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Toilet Paper Typical Downstream Customers
- 14.4 Toilet Paper Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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