Global Social Media Analytics Competitive Landscape Professional Research Report 2026
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Social Media Analytics market size will reach Million USD in 2026 and is projected to reach Million USD by 2033, with a CAGR of % (2026-2033). Notably, the China Social Media Analytics market has changed rapidly in the past few years. By 2026, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Social media analytics involves the process of collecting, analyzing, and interpreting data from various social media platforms to gain insights into audience behavior, engagement, and sentiment. By leveraging specialized tools and techniques, businesses can monitor key metrics such as likes, shares, comments, and follower demographics to evaluate the performance of their social media marketing efforts. Social media analytics provides valuable insights into audience preferences, content effectiveness, and market trends, enabling businesses to make data-driven decisions, optimize their social media strategies, and enhance overall marketing performance. Additionally, social media analytics can help businesses identify opportunities for engagement, detect emerging trends or issues, and measure the impact of their social media campaigns, ultimately driving better engagement, brand awareness, and customer satisfaction.
The major global suppliers of Social Media Analytics include IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Simply Measured, Crimson Hexagon, Sysomos, Digimind, Cision US, Unmetric, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Social Media Analytics. Focus on analysing the market share, product portfolio, prices, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Social Media Analytics market. The report data covers historical data from 2021 to 2025, based year in 2026 and forecast data from 2027 to 2033.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Social Media Analytics market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Social Media Analytics industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Social Media Analytics Include:
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Simply Measured
Crimson Hexagon
Sysomos
Digimind
Cision US
Unmetric
Social Media Analytics Product Segment Include:
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Social Media Analytics Product Application Include:
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Social Media Analytics Industry PESTEL Analysis
Chapter 3: Global Social Media Analytics Industry Porter’s Five Forces Analysis
Chapter 4: Global Social Media Analytics Major Regional Market Size and Forecast Analysis
Chapter 5: Global Social Media Analytics Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Social Media Analytics Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Social Media Analytics market size will reach Million USD in 2026 and is projected to reach Million USD by 2033, with a CAGR of % (2026-2033). Notably, the China Social Media Analytics market has changed rapidly in the past few years. By 2026, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Social media analytics involves the process of collecting, analyzing, and interpreting data from various social media platforms to gain insights into audience behavior, engagement, and sentiment. By leveraging specialized tools and techniques, businesses can monitor key metrics such as likes, shares, comments, and follower demographics to evaluate the performance of their social media marketing efforts. Social media analytics provides valuable insights into audience preferences, content effectiveness, and market trends, enabling businesses to make data-driven decisions, optimize their social media strategies, and enhance overall marketing performance. Additionally, social media analytics can help businesses identify opportunities for engagement, detect emerging trends or issues, and measure the impact of their social media campaigns, ultimately driving better engagement, brand awareness, and customer satisfaction.
The major global suppliers of Social Media Analytics include IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Simply Measured, Crimson Hexagon, Sysomos, Digimind, Cision US, Unmetric, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Social Media Analytics. Focus on analysing the market share, product portfolio, prices, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Social Media Analytics market. The report data covers historical data from 2021 to 2025, based year in 2026 and forecast data from 2027 to 2033.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Social Media Analytics market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Social Media Analytics industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Social Media Analytics Include:
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Simply Measured
Crimson Hexagon
Sysomos
Digimind
Cision US
Unmetric
Social Media Analytics Product Segment Include:
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Social Media Analytics Product Application Include:
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Social Media Analytics Industry PESTEL Analysis
Chapter 3: Global Social Media Analytics Industry Porter’s Five Forces Analysis
Chapter 4: Global Social Media Analytics Major Regional Market Size and Forecast Analysis
Chapter 5: Global Social Media Analytics Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Social Media Analytics Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Social Media Analytics Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Social Media Analytics Product by Type
- 1.2.1 Customer Segmentation and Targeting
- 1.2.2 Multichannel Campaign Management
- 1.2.3 Competitor Benchmarking
- 1.2.4 Customer Behavioral Analysis
- 1.2.5 Marketing Measurement
- 1.3 Social Media Analytics Product by Application
- 1.3.1 Banking, Financial Services and Insurance (BFSI)
- 1.3.2 Telecommunications and IT
- 1.3.3 Retail
- 1.3.4 Healthcare
- 1.3.5 Government
- 1.3.6 Media and Entertainment
- 1.3.7 Transportation and Logistics
- 1.3.8 Others
- 1.4 Global Social Media Analytics Market Size Analysis (2021-2033)
- 1.5 Social Media Analytics Market Development Status and Trends
- 1.5.1 Social Media Analytics Industry Development Status Analysis
- 1.5.2 Social Media Analytics Industry Development Trends Analysis
- 2 Social Media Analytics Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Social Media Analytics Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Social Media Analytics Market Analysis by Regions
- 4.1 Social Media Analytics Overall Market: 2025 VS 2026 VS 2033
- 4.2 Global Social Media Analytics Revenue and Forecast Analysis (2021-2033)
- 4.2.1 Global Social Media Analytics Revenue and Market Share by Region (2021-2026)
- 4.2.2 Global Social Media Analytics Revenue and Market Share Forecast by Region (2027-2033)
- 5 Global Social Media Analytics Market Size by Type and Application
- 5.1 Global Social Media Analytics Market Size by Type (2021-2033)
- 5.2 Global Social Media Analytics Market Size by Application (2021-2033)
- 6 North America
- 6.1 North America Social Media Analytics Market Size and Growth Rate Analysis (2021-2033)
- 6.2 North America Key Suppliers Analysis
- 6.3 North America Social Media Analytics Market Size by Type
- 6.4 North America Social Media Analytics Market Size by Application
- 6.5 North America Social Media Analytics Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Social Media Analytics Market Size and Growth Rate Analysis (2021-2033)
- 7.2 Europe Key Suppliers Analysis
- 7.3 Europe Social Media Analytics Market Size by Type
- 7.4 Europe Social Media Analytics Market Size by Application
- 7.5 Europe Social Media Analytics Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Social Media Analytics Market Size and Growth Rate Analysis (2021-2033)
- 8.2 China Key Suppliers Analysis
- 8.3 China Social Media Analytics Market Size by Type
- 8.4 China Social Media Analytics Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Social Media Analytics Market Size and Growth Rate Analysis (2021-2033)
- 9.2 APAC (excl. China) Key Suppliers Analysis
- 9.3 APAC (excl. China) Social Media Analytics Market Size by Type
- 9.4 APAC (excl. China) Social Media Analytics Market Size by Application
- 9.5 APAC (excl. China) Social Media Analytics Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Social Media Analytics Market Size and Growth Rate Analysis (2021-2033)
- 10.2 Latin America Key Suppliers Analysis
- 10.3 Latin America Social Media Analytics Market Size by Type
- 10.4 Latin America Social Media Analytics Market Size by Application
- 10.5 Latin America Social Media Analytics Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Social Media Analytics Market Size and Growth Rate Analysis (2021-2033)
- 11.2 Middle East & Africa Key Suppliers Analysis
- 11.3 Middle East & Africa Social Media Analytics Market Size by Type
- 11.4 Middle East & Africa Social Media Analytics Market Size by Application
- 11.5 Middle East & Africa Social Media Analytics Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Suppliers
- 12.1 Global Social Media Analytics Market Revenue by Key Suppliers (2021-2033)
- 12.2 Social Media Analytics Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Social Media Analytics Competitive Landscape Analysis
- 12.2.2 Global Key Suppliers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 IBM
- 13.1.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 IBM Social Media Analytics Product Portfolio
- 13.1.3 IBM Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.2 Oracle
- 13.2.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Oracle Social Media Analytics Product Portfolio
- 13.2.3 Oracle Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.3 Salesforce
- 13.3.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Salesforce Social Media Analytics Product Portfolio
- 13.3.3 Salesforce Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.4 Adobe Systems
- 13.4.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Adobe Systems Social Media Analytics Product Portfolio
- 13.4.3 Adobe Systems Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.5 SAS Institute
- 13.5.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 SAS Institute Social Media Analytics Product Portfolio
- 13.5.3 SAS Institute Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.6 Clarabridge
- 13.6.1 Clarabridge Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Clarabridge Social Media Analytics Product Portfolio
- 13.6.3 Clarabridge Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.7 Netbase Solutions
- 13.7.1 Netbase Solutions Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Netbase Solutions Social Media Analytics Product Portfolio
- 13.7.3 Netbase Solutions Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.8 Brandwatch
- 13.8.1 Brandwatch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Brandwatch Social Media Analytics Product Portfolio
- 13.8.3 Brandwatch Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.9 Talkwalker
- 13.9.1 Talkwalker Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Talkwalker Social Media Analytics Product Portfolio
- 13.9.3 Talkwalker Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.10 GoodData
- 13.10.1 GoodData Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 GoodData Social Media Analytics Product Portfolio
- 13.10.3 GoodData Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.11 Simply Measured
- 13.11.1 Simply Measured Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Simply Measured Social Media Analytics Product Portfolio
- 13.11.3 Simply Measured Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.12 Crimson Hexagon
- 13.12.1 Crimson Hexagon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Crimson Hexagon Social Media Analytics Product Portfolio
- 13.12.3 Crimson Hexagon Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.13 Sysomos
- 13.13.1 Sysomos Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Sysomos Social Media Analytics Product Portfolio
- 13.13.3 Sysomos Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.14 Digimind
- 13.14.1 Digimind Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 Digimind Social Media Analytics Product Portfolio
- 13.14.3 Digimind Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.15 Cision US
- 13.15.1 Cision US Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Cision US Social Media Analytics Product Portfolio
- 13.15.3 Cision US Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 13.16 Unmetric
- 13.16.1 Unmetric Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Unmetric Social Media Analytics Product Portfolio
- 13.16.3 Unmetric Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2026)
- 14 Industry Chain Analysis
- 14.1 Social Media Analytics Industry Chain Analysis
- 14.2 Social Media Analytics Typical Downstream Customers
- 14.3 Social Media Analytics Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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