Global Shortening Competitive Landscape Professional Research Report 2025
Description
Research Summary
Shortening is a solid fat used in baking and cooking to tenderize, add moisture, and create flakiness in baked goods and other recipes. Typically made from vegetable oils, such as soybean, palm, or cottonseed oil, shortening undergoes a process called hydrogenation, where hydrogen atoms are added to the oil to convert it from a liquid to a solid state at room temperature. This process results in a fat that is solid at room temperature, making it ideal for use in pie crusts, biscuits, cookies, and other pastry recipes where a flaky texture is desired. Shortening has a high melting point, which helps to maintain the structure of baked goods and prevents them from becoming greasy or spreading too much during baking. It also has a neutral flavor, allowing other ingredients in the recipe to shine. While traditionally used in baking, shortening can also be used for frying and as a substitute for butter or lard in certain recipes.
According to DIResearch's in-depth investigation and research, the global Shortening market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Shortening include Olenex, ADM, Walter Rau, Y?ld?z Holding, VFI GmbH, AAK, Puratos, Zeelandia, HAS Group, Princes Group etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Shortening. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Shortening market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Shortening market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Shortening industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Shortening Include:
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Puratos
Zeelandia
HAS Group
Princes Group
Shortening Product Segment Include:
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Shortening Product Application Include:
Baking
Frying
Confectionery and Pastry
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Shortening Industry PESTEL Analysis
Chapter 3: Global Shortening Industry Porter’s Five Forces Analysis
Chapter 4: Global Shortening Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Shortening Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Shortening Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Shortening is a solid fat used in baking and cooking to tenderize, add moisture, and create flakiness in baked goods and other recipes. Typically made from vegetable oils, such as soybean, palm, or cottonseed oil, shortening undergoes a process called hydrogenation, where hydrogen atoms are added to the oil to convert it from a liquid to a solid state at room temperature. This process results in a fat that is solid at room temperature, making it ideal for use in pie crusts, biscuits, cookies, and other pastry recipes where a flaky texture is desired. Shortening has a high melting point, which helps to maintain the structure of baked goods and prevents them from becoming greasy or spreading too much during baking. It also has a neutral flavor, allowing other ingredients in the recipe to shine. While traditionally used in baking, shortening can also be used for frying and as a substitute for butter or lard in certain recipes.
According to DIResearch's in-depth investigation and research, the global Shortening market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Shortening include Olenex, ADM, Walter Rau, Y?ld?z Holding, VFI GmbH, AAK, Puratos, Zeelandia, HAS Group, Princes Group etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Shortening. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Shortening market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Shortening market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Shortening industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Shortening Include:
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Puratos
Zeelandia
HAS Group
Princes Group
Shortening Product Segment Include:
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Shortening Product Application Include:
Baking
Frying
Confectionery and Pastry
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Shortening Industry PESTEL Analysis
Chapter 3: Global Shortening Industry Porter’s Five Forces Analysis
Chapter 4: Global Shortening Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Shortening Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Shortening Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Shortening Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Shortening Product by Type
- 1.2.1 All Purpose Shortening
- 1.2.2 Emulsified Shortening
- 1.2.3 High Stability Shortening
- 1.3 Shortening Product by Application
- 1.3.1 Baking
- 1.3.2 Frying
- 1.3.3 Confectionery and Pastry
- 1.3.4 Others
- 1.4 Global Shortening Market Revenue and Sales Analysis
- 1.4.1 Global Shortening Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Shortening Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Shortening Market Sales Price Trend Analysis (2020-2032)
- 1.5 Shortening Industry Trends and Innovation
- 1.5.1 Shortening Industry Trends and Innovation
- 1.5.2 Shortening Market Drivers and Challenges
- 2 Shortening Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Shortening Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Shortening Market Analysis by Regions
- 4.1 Shortening Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Shortening Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Shortening Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Shortening Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Shortening Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Shortening Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Shortening Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Shortening Sales Price Trend Analysis (2020-2032)
- 5 Global Shortening Market Size by Type and Application
- 5.1 Global Shortening Market Size by Type
- 5.1.1 Global Shortening Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Shortening Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Shortening Market Size by Application
- 5.2.1 Global Shortening Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Shortening Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Shortening Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Shortening Market Size by Type
- 6.3.1 North America Shortening Sales by Type (2020-2032)
- 6.3.2 North America Shortening Revenue by Type (2020-2032)
- 6.4 North America Shortening Market Size by Application
- 6.4.1 North America Shortening Sales by Application (2020-2032)
- 6.4.2 North America Shortening Revenue by Application (2020-2032)
- 6.5 North America Shortening Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Shortening Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Shortening Market Size by Type
- 7.3.1 Europe Shortening Sales by Type (2020-2032)
- 7.3.2 Europe Shortening Revenue by Type (2020-2032)
- 7.4 Europe Shortening Market Size by Application
- 7.4.1 Europe Shortening Sales by Application (2020-2032)
- 7.4.2 Europe Shortening Revenue by Application (2020-2032)
- 7.5 Europe Shortening Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Shortening Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Shortening Market Size by Type
- 8.3.1 China Shortening Sales by Type (2020-2032)
- 8.3.2 China Shortening Revenue by Type (2020-2032)
- 8.4 China Shortening Market Size by Application
- 8.4.1 China Shortening Sales by Application (2020-2032)
- 8.4.2 China Shortening Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Shortening Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Shortening Market Size by Type
- 9.3.1 APAC (excl. China) Shortening Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Shortening Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Shortening Market Size by Application
- 9.4.1 APAC (excl. China) Shortening Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Shortening Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Shortening Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Shortening Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Shortening Market Size by Type
- 10.3.1 Latin America Shortening Sales by Type (2020-2032)
- 10.3.2 Latin America Shortening Revenue by Type (2020-2032)
- 10.4 Latin America Shortening Market Size by Application
- 10.4.1 Latin America Shortening Sales by Application (2020-2032)
- 10.4.2 Latin America Shortening Revenue by Application (2020-2032)
- 10.5 Latin America Shortening Market Size by Country
- 10.6 Latin America Shortening Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Shortening Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Shortening Market Size by Type
- 11.3.1 Middle East & Africa Shortening Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Shortening Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Shortening Market Size by Application
- 11.4.1 Middle East & Africa Shortening Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Shortening Revenue by Application (2020-2032)
- 11.5 Middle East Shortening Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Shortening Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Shortening Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Shortening Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Shortening Average Sales Price by Manufacturers (2021-2025)
- 12.2 Shortening Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Shortening Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Olenex
- 13.1.1 Olenex Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Olenex Shortening Product Portfolio
- 13.1.3 Olenex Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 ADM
- 13.2.1 ADM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 ADM Shortening Product Portfolio
- 13.2.3 ADM Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Walter Rau
- 13.3.1 Walter Rau Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Walter Rau Shortening Product Portfolio
- 13.3.3 Walter Rau Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Y?ld?z Holding
- 13.4.1 Y?ld?z Holding Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Y?ld?z Holding Shortening Product Portfolio
- 13.4.3 Y?ld?z Holding Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 VFI GmbH
- 13.5.1 VFI GmbH Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 VFI GmbH Shortening Product Portfolio
- 13.5.3 VFI GmbH Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 AAK
- 13.6.1 AAK Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 AAK Shortening Product Portfolio
- 13.6.3 AAK Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Puratos
- 13.7.1 Puratos Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Puratos Shortening Product Portfolio
- 13.7.3 Puratos Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Zeelandia
- 13.8.1 Zeelandia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Zeelandia Shortening Product Portfolio
- 13.8.3 Zeelandia Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 HAS Group
- 13.9.1 HAS Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 HAS Group Shortening Product Portfolio
- 13.9.3 HAS Group Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Princes Group
- 13.10.1 Princes Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Princes Group Shortening Product Portfolio
- 13.10.3 Princes Group Shortening Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Shortening Industry Chain Analysis
- 14.2 Shortening Industry Raw Material and Suppliers Analysis
- 14.2.1 Shortening Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Shortening Typical Downstream Customers
- 14.4 Shortening Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
Pricing
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