Global Retail Marketing Automation Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Retail Marketing Automation market size will reach Million USD in 2025 and is projected to reach Million USD by 2032, with a CAGR of % (2025-2032). Notably, the China Retail Marketing Automation market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Retail marketing automation involves the use of software and technology to automate various marketing processes and campaigns within the retail industry. This includes streamlining and optimizing tasks such as customer segmentation, email marketing, social media management, personalized promotions, and other aspects of the marketing workflow. Retailers leverage marketing automation tools to create targeted and personalized communication with customers, analyze consumer behavior, and enhance customer engagement. By automating repetitive tasks, retailers can save time, increase efficiency, and deliver more relevant and timely marketing messages to their audience. Retail marketing automation aims to improve customer relationships, drive sales, and ultimately enhance the overall customer experience through data-driven and automated marketing strategies.
The major global suppliers of Retail Marketing Automation include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, Hatchbuck, GreenRope, IContact, LeadSquared, Salesfusion, MarcomCentral, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retail Marketing Automation. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Retail Marketing Automation market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Retail Marketing Automation market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retail Marketing Automation industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Retail Marketing Automation Include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
Hatchbuck
GreenRope
IContact
LeadSquared
Salesfusion
MarcomCentral
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Retail Marketing Automation Product Segment Include:
Cloud Deployment
On-premise Deployment
Retail Marketing Automation Product Application Include:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Retail Marketing Automation Industry PESTEL Analysis
Chapter 3: Global Retail Marketing Automation Industry Porter's Five Forces Analysis
Chapter 4: Global Retail Marketing Automation Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Retail Marketing Automation Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Retail Marketing Automation Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Retail Marketing Automation Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Retail Marketing Automation market size will reach Million USD in 2025 and is projected to reach Million USD by 2032, with a CAGR of % (2025-2032). Notably, the China Retail Marketing Automation market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Retail marketing automation involves the use of software and technology to automate various marketing processes and campaigns within the retail industry. This includes streamlining and optimizing tasks such as customer segmentation, email marketing, social media management, personalized promotions, and other aspects of the marketing workflow. Retailers leverage marketing automation tools to create targeted and personalized communication with customers, analyze consumer behavior, and enhance customer engagement. By automating repetitive tasks, retailers can save time, increase efficiency, and deliver more relevant and timely marketing messages to their audience. Retail marketing automation aims to improve customer relationships, drive sales, and ultimately enhance the overall customer experience through data-driven and automated marketing strategies.
The major global suppliers of Retail Marketing Automation include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, Hatchbuck, GreenRope, IContact, LeadSquared, Salesfusion, MarcomCentral, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retail Marketing Automation. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Retail Marketing Automation market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Retail Marketing Automation market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retail Marketing Automation industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Retail Marketing Automation Include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
Hatchbuck
GreenRope
IContact
LeadSquared
Salesfusion
MarcomCentral
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Retail Marketing Automation Product Segment Include:
Cloud Deployment
On-premise Deployment
Retail Marketing Automation Product Application Include:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Retail Marketing Automation Industry PESTEL Analysis
Chapter 3: Global Retail Marketing Automation Industry Porter's Five Forces Analysis
Chapter 4: Global Retail Marketing Automation Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Retail Marketing Automation Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Retail Marketing Automation Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Retail Marketing Automation Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Retail Marketing Automation Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Retail Marketing Automation Product by Type
- 1.2.1 Cloud Deployment
- 1.2.2 On-premise Deployment
- 1.3 Retail Marketing Automation Product by Application
- 1.3.1 Large Enterprises
- 1.3.2 Small and Mid-sized Enterprises (SMEs)
- 1.4 Global Retail Marketing Automation Market Size Analysis (2020-2032)
- 1.5 Retail Marketing Automation Market Development Status and Trends
- 1.5.1 Retail Marketing Automation Industry Development Status Analysis
- 1.5.2 Retail Marketing Automation Industry Development Trends Analysis
- 2 Retail Marketing Automation Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Retail Marketing Automation Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Retail Marketing Automation Market Analysis by Country
- 4.1 Global Retail Marketing Automation Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Retail Marketing Automation Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Retail Marketing Automation Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.5 China Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.6 France Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.14 India Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Retail Marketing Automation Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Retail Marketing Automation Market Revenue by Key Suppliers (2021-2025)
- 5.2 Retail Marketing Automation Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Retail Marketing Automation Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Retail Marketing Automation Market Analysis by Type
- 6.1 Global Retail Marketing Automation Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Retail Marketing Automation Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 HubSpot
- 7.1.1 HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 HubSpot Retail Marketing Automation Product Portfolio
- 7.1.3 HubSpot Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Marketo
- 7.2.1 Marketo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Marketo Retail Marketing Automation Product Portfolio
- 7.2.3 Marketo Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Act-On Software
- 7.3.1 Act-On Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Act-On Software Retail Marketing Automation Product Portfolio
- 7.3.3 Act-On Software Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Salesforce
- 7.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Salesforce Retail Marketing Automation Product Portfolio
- 7.4.3 Salesforce Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Adobe Systems
- 7.5.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Adobe Systems Retail Marketing Automation Product Portfolio
- 7.5.3 Adobe Systems Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 Oracle
- 7.6.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Oracle Retail Marketing Automation Product Portfolio
- 7.6.3 Oracle Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Infusionsoft
- 7.7.1 Infusionsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Infusionsoft Retail Marketing Automation Product Portfolio
- 7.7.3 Infusionsoft Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 IBM
- 7.8.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 IBM Retail Marketing Automation Product Portfolio
- 7.8.3 IBM Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Cognizant
- 7.9.1 Cognizant Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Cognizant Retail Marketing Automation Product Portfolio
- 7.9.3 Cognizant Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 ETrigue
- 7.10.1 ETrigue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 ETrigue Retail Marketing Automation Product Portfolio
- 7.10.3 ETrigue Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 Hatchbuck
- 7.11.1 Hatchbuck Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Hatchbuck Retail Marketing Automation Product Portfolio
- 7.11.3 Hatchbuck Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 GreenRope
- 7.12.1 GreenRope Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 GreenRope Retail Marketing Automation Product Portfolio
- 7.12.3 GreenRope Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 IContact
- 7.13.1 IContact Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 IContact Retail Marketing Automation Product Portfolio
- 7.13.3 IContact Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.14 LeadSquared
- 7.14.1 LeadSquared Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 LeadSquared Retail Marketing Automation Product Portfolio
- 7.14.3 LeadSquared Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.15 Salesfusion
- 7.15.1 Salesfusion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 Salesfusion Retail Marketing Automation Product Portfolio
- 7.15.3 Salesfusion Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.16 MarcomCentral
- 7.16.1 MarcomCentral Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 MarcomCentral Retail Marketing Automation Product Portfolio
- 7.16.3 MarcomCentral Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.17 SALESmanago
- 7.17.1 SALESmanago Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 SALESmanago Retail Marketing Automation Product Portfolio
- 7.17.3 SALESmanago Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.18 SAP
- 7.18.1 SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.18.2 SAP Retail Marketing Automation Product Portfolio
- 7.18.3 SAP Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.19 SAS Institute
- 7.19.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.19.2 SAS Institute Retail Marketing Automation Product Portfolio
- 7.19.3 SAS Institute Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.20 SharpSpring
- 7.20.1 SharpSpring Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.20.2 SharpSpring Retail Marketing Automation Product Portfolio
- 7.20.3 SharpSpring Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.21 Aprimo
- 7.21.1 Aprimo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.21.2 Aprimo Retail Marketing Automation Product Portfolio
- 7.21.3 Aprimo Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Retail Marketing Automation Industry Chain Analysis
- 8.2 Retail Marketing Automation Product Downstream Application Analysis
- 8.2.1 Global Retail Marketing Automation Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Retail Marketing Automation Revenue and Forecast by Application (2020-2032)
- 8.3 Retail Marketing Automation Typical Downstream Customers
- 8.4 Retail Marketing Automation Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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