Global Public Relations (PR) Tools Competitive Landscape Professional Research Report 2025
Description
Research Summary
Public Relations (PR) tools encompass a range of strategic communication instruments and resources utilized by professionals in the field to manage and enhance the image and reputation of individuals, organizations, or brands. These tools are designed to facilitate effective communication with various stakeholders, including the media, customers, employees, investors, and the general public. Common PR tools include media relations, press releases, social media management, crisis communication plans, event planning, speechwriting, and the use of digital platforms for content dissemination. PR professionals leverage these tools to build positive relationships, disseminate information, address public concerns, and create a favorable public perception. The evolving landscape of communication technologies has expanded the toolkit to include online platforms, data analytics, and multimedia content creation, enabling PR practitioners to adapt to the dynamic nature of modern media and effectively engage with diverse audiences.
According to DIResearch's in-depth investigation and research, the global Public Relations (PR) Tools market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Public Relations (PR) Tools include Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Public Relations (PR) Tools. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Public Relations (PR) Tools market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Public Relations (PR) Tools market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Public Relations (PR) Tools industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Public Relations (PR) Tools Include:
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Public Relations (PR) Tools Product Segment Include:
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Public Relations (PR) Tools Product Application Include:
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Public Relations (PR) Tools Industry PESTEL Analysis
Chapter 3: Global Public Relations (PR) Tools Industry Porter’s Five Forces Analysis
Chapter 4: Global Public Relations (PR) Tools Major Regional Market Size and Forecast Analysis
Chapter 5: Global Public Relations (PR) Tools Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Public Relations (PR) Tools Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Public Relations (PR) tools encompass a range of strategic communication instruments and resources utilized by professionals in the field to manage and enhance the image and reputation of individuals, organizations, or brands. These tools are designed to facilitate effective communication with various stakeholders, including the media, customers, employees, investors, and the general public. Common PR tools include media relations, press releases, social media management, crisis communication plans, event planning, speechwriting, and the use of digital platforms for content dissemination. PR professionals leverage these tools to build positive relationships, disseminate information, address public concerns, and create a favorable public perception. The evolving landscape of communication technologies has expanded the toolkit to include online platforms, data analytics, and multimedia content creation, enabling PR practitioners to adapt to the dynamic nature of modern media and effectively engage with diverse audiences.
According to DIResearch's in-depth investigation and research, the global Public Relations (PR) Tools market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Public Relations (PR) Tools include Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Public Relations (PR) Tools. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Public Relations (PR) Tools market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Public Relations (PR) Tools market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Public Relations (PR) Tools industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Public Relations (PR) Tools Include:
Outbrain
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Public Relations (PR) Tools Product Segment Include:
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Public Relations (PR) Tools Product Application Include:
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Public Relations (PR) Tools Industry PESTEL Analysis
Chapter 3: Global Public Relations (PR) Tools Industry Porter’s Five Forces Analysis
Chapter 4: Global Public Relations (PR) Tools Major Regional Market Size and Forecast Analysis
Chapter 5: Global Public Relations (PR) Tools Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Public Relations (PR) Tools Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Public Relations (PR) Tools Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Public Relations (PR) Tools Product by Type
- 1.2.1 Publishing Tools
- 1.2.2 Social Media Monitoring & Management
- 1.2.3 Content Creation and Distribution
- 1.2.4 Data Aggregation, Monitoring and Analysis
- 1.2.5 Relationship Management
- 1.3 Public Relations (PR) Tools Product by Application
- 1.3.1 BFSI
- 1.3.2 Consumer Goods and Retail
- 1.3.3 Government and Public Sector
- 1.3.4 IT & Telecom & Healthcare
- 1.3.5 Media & Entertainment
- 1.4 Global Public Relations (PR) Tools Market Size Analysis (2020-2032)
- 1.5 Public Relations (PR) Tools Market Development Status and Trends
- 1.5.1 Public Relations (PR) Tools Industry Development Status Analysis
- 1.5.2 Public Relations (PR) Tools Industry Development Trends Analysis
- 2 Public Relations (PR) Tools Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Public Relations (PR) Tools Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Public Relations (PR) Tools Market Analysis by Regions
- 4.1 Global Public Relations (PR) Tools Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Public Relations (PR) Tools Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Public Relations (PR) Tools Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Public Relations (PR) Tools Revenue Forecast by Region (2026-2032)
- 5 Global Public Relations (PR) Tools Market Size by Type and Application
- 5.1 Global Public Relations (PR) Tools Market Size by Type (2020-2032)
- 5.2 Global Public Relations (PR) Tools Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Public Relations (PR) Tools Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Public Relations (PR) Tools Market Size by Type
- 6.4 North America Public Relations (PR) Tools Market Size by Application
- 6.5 North America Public Relations (PR) Tools Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Public Relations (PR) Tools Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Public Relations (PR) Tools Market Size by Type
- 7.4 Europe Public Relations (PR) Tools Market Size by Application
- 7.5 Europe Public Relations (PR) Tools Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Public Relations (PR) Tools Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Public Relations (PR) Tools Market Size by Type
- 8.4 China Public Relations (PR) Tools Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Public Relations (PR) Tools Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Public Relations (PR) Tools Market Size by Type
- 9.4 APAC (excl. China) Public Relations (PR) Tools Market Size by Application
- 9.5 APAC (excl. China) Public Relations (PR) Tools Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Public Relations (PR) Tools Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Public Relations (PR) Tools Market Size by Type
- 10.4 Latin America Public Relations (PR) Tools Market Size by Application
- 10.5 Latin America Public Relations (PR) Tools Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Public Relations (PR) Tools Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Public Relations (PR) Tools Market Size by Type
- 11.4 Middle East & Africa Public Relations (PR) Tools Market Size by Application
- 11.5 Middle East & Africa Public Relations (PR) Tools Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Public Relations (PR) Tools Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Public Relations (PR) Tools Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Public Relations (PR) Tools Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Outbrain
- 13.1.1 Outbrain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Outbrain Public Relations (PR) Tools Product Portfolio
- 13.1.3 Outbrain Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Google
- 13.2.1 Google Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Google Public Relations (PR) Tools Product Portfolio
- 13.2.3 Google Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Business Wire
- 13.3.1 Business Wire Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Business Wire Public Relations (PR) Tools Product Portfolio
- 13.3.3 Business Wire Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Salesforce
- 13.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Salesforce Public Relations (PR) Tools Product Portfolio
- 13.4.3 Salesforce Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Meltwater
- 13.5.1 Meltwater Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Meltwater Public Relations (PR) Tools Product Portfolio
- 13.5.3 Meltwater Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Cision AB
- 13.6.1 Cision AB Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Cision AB Public Relations (PR) Tools Product Portfolio
- 13.6.3 Cision AB Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 AirPR Software
- 13.7.1 AirPR Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 AirPR Software Public Relations (PR) Tools Product Portfolio
- 13.7.3 AirPR Software Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 IrisPR Software
- 13.8.1 IrisPR Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 IrisPR Software Public Relations (PR) Tools Product Portfolio
- 13.8.3 IrisPR Software Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 ISentia
- 13.9.1 ISentia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 ISentia Public Relations (PR) Tools Product Portfolio
- 13.9.3 ISentia Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Onalytica
- 13.10.1 Onalytica Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Onalytica Public Relations (PR) Tools Product Portfolio
- 13.10.3 Onalytica Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Prezly
- 13.11.1 Prezly Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Prezly Public Relations (PR) Tools Product Portfolio
- 13.11.3 Prezly Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 IPR Software
- 13.12.1 IPR Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 IPR Software Public Relations (PR) Tools Product Portfolio
- 13.12.3 IPR Software Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 TrendKite
- 13.13.1 TrendKite Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 TrendKite Public Relations (PR) Tools Product Portfolio
- 13.13.3 TrendKite Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 Agility
- 13.14.1 Agility Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 Agility Public Relations (PR) Tools Product Portfolio
- 13.14.3 Agility Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Red Wheat
- 13.15.1 Red Wheat Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Red Wheat Public Relations (PR) Tools Product Portfolio
- 13.15.3 Red Wheat Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Public Relations (PR) Tools Industry Chain Analysis
- 14.2 Public Relations (PR) Tools Industry Raw Material and Suppliers Analysis
- 14.2.1 Public Relations (PR) Tools Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Public Relations (PR) Tools Typical Downstream Customers
- 14.4 Public Relations (PR) Tools Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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