Global Antivirus Software Competitive Landscape Professional Research Report 2025
Description
Research Summary
Antivirus software is a type of computer program designed to detect, prevent, and remove malicious software, such as viruses, spyware, adware, and other types of malware. It works by scanning the files and programs on a computer for known malicious code patterns and behavior, and then quarantining or deleting any suspicious files. Antivirus software is typically installed on computers to protect them against cyber attacks and to keep them running smoothly and securely.
According to DIResearch's in-depth investigation and research, the global Antivirus Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Antivirus Software include Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Antivirus Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Antivirus Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Antivirus Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Antivirus Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Antivirus Software Include:
Symantec
McAfee
Trend Micro
Avast Software
ESET
Bitdefender
Fortinet
F-Secure
G DATA Software
Avira
Qihoo 360
Kaspersky
Tencent
Quick Heal
Comodo
Microsoft
Rising
Cheetah Mobile
AhnLab
Antivirus Software Product Segment Include:
PC
Phone & PAD
Antivirus Software Product Application Include:
Individual Users
Enterprise Users
Government Users
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Antivirus Software Industry PESTEL Analysis
Chapter 3: Global Antivirus Software Industry Porter’s Five Forces Analysis
Chapter 4: Global Antivirus Software Major Regional Market Size and Forecast Analysis
Chapter 5: Global Antivirus Software Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Antivirus Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Antivirus software is a type of computer program designed to detect, prevent, and remove malicious software, such as viruses, spyware, adware, and other types of malware. It works by scanning the files and programs on a computer for known malicious code patterns and behavior, and then quarantining or deleting any suspicious files. Antivirus software is typically installed on computers to protect them against cyber attacks and to keep them running smoothly and securely.
According to DIResearch's in-depth investigation and research, the global Antivirus Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Antivirus Software include Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Antivirus Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Antivirus Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Antivirus Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Antivirus Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Antivirus Software Include:
Symantec
McAfee
Trend Micro
Avast Software
ESET
Bitdefender
Fortinet
F-Secure
G DATA Software
Avira
Qihoo 360
Kaspersky
Tencent
Quick Heal
Comodo
Microsoft
Rising
Cheetah Mobile
AhnLab
Antivirus Software Product Segment Include:
PC
Phone & PAD
Antivirus Software Product Application Include:
Individual Users
Enterprise Users
Government Users
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Antivirus Software Industry PESTEL Analysis
Chapter 3: Global Antivirus Software Industry Porter’s Five Forces Analysis
Chapter 4: Global Antivirus Software Major Regional Market Size and Forecast Analysis
Chapter 5: Global Antivirus Software Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Antivirus Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Antivirus Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Antivirus Software Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Antivirus Software Product by Type
- 1.2.1 PC
- 1.2.2 Phone & PAD
- 1.3 Antivirus Software Product by Application
- 1.3.1 Individual Users
- 1.3.2 Enterprise Users
- 1.3.3 Government Users
- 1.3.4 Others
- 1.4 Global Antivirus Software Market Size Analysis (2020-2032)
- 1.5 Antivirus Software Market Development Status and Trends
- 1.5.1 Antivirus Software Industry Development Status Analysis
- 1.5.2 Antivirus Software Industry Development Trends Analysis
- 2 Antivirus Software Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Antivirus Software Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Antivirus Software Market Analysis by Regions
- 4.1 Global Antivirus Software Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Antivirus Software Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Antivirus Software Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Antivirus Software Revenue Forecast by Region (2026-2032)
- 5 Global Antivirus Software Market Size by Type and Application
- 5.1 Global Antivirus Software Market Size by Type (2020-2032)
- 5.2 Global Antivirus Software Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Antivirus Software Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Antivirus Software Market Size by Type
- 6.4 North America Antivirus Software Market Size by Application
- 6.5 North America Antivirus Software Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Antivirus Software Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Antivirus Software Market Size by Type
- 7.4 Europe Antivirus Software Market Size by Application
- 7.5 Europe Antivirus Software Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Antivirus Software Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Antivirus Software Market Size by Type
- 8.4 China Antivirus Software Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Antivirus Software Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Antivirus Software Market Size by Type
- 9.4 APAC (excl. China) Antivirus Software Market Size by Application
- 9.5 APAC (excl. China) Antivirus Software Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Antivirus Software Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Antivirus Software Market Size by Type
- 10.4 Latin America Antivirus Software Market Size by Application
- 10.5 Latin America Antivirus Software Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Antivirus Software Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Antivirus Software Market Size by Type
- 11.4 Middle East & Africa Antivirus Software Market Size by Application
- 11.5 Middle East & Africa Antivirus Software Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Antivirus Software Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Antivirus Software Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Antivirus Software Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Symantec
- 13.1.1 Symantec Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Symantec Antivirus Software Product Portfolio
- 13.1.3 Symantec Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 McAfee
- 13.2.1 McAfee Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 McAfee Antivirus Software Product Portfolio
- 13.2.3 McAfee Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Trend Micro
- 13.3.1 Trend Micro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Trend Micro Antivirus Software Product Portfolio
- 13.3.3 Trend Micro Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Avast Software
- 13.4.1 Avast Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Avast Software Antivirus Software Product Portfolio
- 13.4.3 Avast Software Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 ESET
- 13.5.1 ESET Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 ESET Antivirus Software Product Portfolio
- 13.5.3 ESET Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Bitdefender
- 13.6.1 Bitdefender Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Bitdefender Antivirus Software Product Portfolio
- 13.6.3 Bitdefender Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Fortinet
- 13.7.1 Fortinet Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Fortinet Antivirus Software Product Portfolio
- 13.7.3 Fortinet Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 F-Secure
- 13.8.1 F-Secure Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 F-Secure Antivirus Software Product Portfolio
- 13.8.3 F-Secure Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 G DATA Software
- 13.9.1 G DATA Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 G DATA Software Antivirus Software Product Portfolio
- 13.9.3 G DATA Software Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Avira
- 13.10.1 Avira Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Avira Antivirus Software Product Portfolio
- 13.10.3 Avira Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Qihoo 360
- 13.11.1 Qihoo 360 Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Qihoo 360 Antivirus Software Product Portfolio
- 13.11.3 Qihoo 360 Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 Kaspersky
- 13.12.1 Kaspersky Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Kaspersky Antivirus Software Product Portfolio
- 13.12.3 Kaspersky Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 Tencent
- 13.13.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Tencent Antivirus Software Product Portfolio
- 13.13.3 Tencent Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 Quick Heal
- 13.14.1 Quick Heal Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 Quick Heal Antivirus Software Product Portfolio
- 13.14.3 Quick Heal Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Comodo
- 13.15.1 Comodo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Comodo Antivirus Software Product Portfolio
- 13.15.3 Comodo Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 Microsoft
- 13.16.1 Microsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Microsoft Antivirus Software Product Portfolio
- 13.16.3 Microsoft Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.17 Rising
- 13.17.1 Rising Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.17.2 Rising Antivirus Software Product Portfolio
- 13.17.3 Rising Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.18 Cheetah Mobile
- 13.18.1 Cheetah Mobile Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.18.2 Cheetah Mobile Antivirus Software Product Portfolio
- 13.18.3 Cheetah Mobile Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.19 AhnLab
- 13.19.1 AhnLab Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.19.2 AhnLab Antivirus Software Product Portfolio
- 13.19.3 AhnLab Antivirus Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Antivirus Software Industry Chain Analysis
- 14.2 Antivirus Software Industry Raw Material and Suppliers Analysis
- 14.2.1 Antivirus Software Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Antivirus Software Typical Downstream Customers
- 14.4 Antivirus Software Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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