Singapore Food Supplement Market DataM -2024-2027

Singapore Food Supplement Market reached US$ 567.77 million in 2023 and is expected to reach US$ 747.26 million by 2027, growing with a CAGR of 7.29% during the forecast period 2024-2027.

The food supplement market in Singapore is experiencing steady growth, driven by a heightened focus on health and wellness among consumers. Valued at several hundred million USD, the market reflects a strong demand for products that support overall well-being. Growth in this sector is supported by increasing consumer awareness of health issues and a shift towards preventive measures. This trend is evidenced by the rising consumption of supplements related to immunity, digestive health, and mental wellness.

Additionally, the aging population in Singapore fuels the demand for supplements aimed at managing age-related health concerns such as bone density, joint health, and cognitive function. Consumer preferences are evolving, with a notable shift towards natural and organic supplements. This preference is driven by concerns over synthetic ingredients and potential side effects. Singaporeans are increasingly seeking supplements with natural ingredients and minimal processing.

Companies that invest in consumer education and transparent communication about the benefits and safety of their products are likely to build trust and encourage adoption. By aligning with emerging health trends and leveraging online platforms, companies can navigate the competitive landscape and capitalize on the growing demand for health and wellness products in Singapore.

Market Drivers

Strategies Adopted by the Companies

Strategies like product launches, partnerships, and marketing campaigns are vital in driving the Food supplement market. Product launches allow companies to meet evolving consumer demands, offering innovative and differentiated products such as plant-based or personalized supplements. Partnerships, including collaborations with healthcare providers, retailers, or influencers, help expand market reach and credibility, enabling companies to access new markets and consumer segments.

For instance, in 2023, Singapore’s largest brick-and-mortar supplement brand, LAC, Leader in Antioxidative Control, launched its Nutrition for Life campaign to encourage Singaporeans of all ages to prioritise their physical health and mental and emotional well-being. This is the first LAC-branded event since the health and wellness brand opened 54 physical stores in Singapore, further increasing its footprint in the region.

Additionally, in 2022, Watsons Singapore had launched Ocean Health Omega-3 Fish Oil 1000mg Refill Pack with Hyphens Pharma International Ltd. to contribute to a more sustainable environment. It is the first-ever refill pack in the health supplement category in Singapore. Moreover, in 2024, DrGo, HKT's one-stop telemedicine platform, had launched of DrGo Me+ Ready Pack. This new portable nutritional supplement pack allows users to easily obtain professionally designed and recommended nutritional supplements.

These campaigns often leverage social media, content marketing, and targeted advertising to reach specific demographics, such as athletes, aging populations, or individuals seeking wellness solutions. By combining these strategies, companies can effectively capture market share, build strong customer relationships, and sustain long-term growth in the dynamic food supplement industry.

Increasing Sports and Fitness Culture

The increasing sports and fitness culture significantly drives the growth of the food supplement market by boosting the demand for products that enhance athletic performance, muscle recovery, and overall physical well-being. As more people engage in regular exercise, sports, and bodybuilding, there's a heightened focus on optimizing results through nutrition. This has led to a surge in the consumption of supplements like protein powders, amino acids, pre-workouts, and post-workout recovery formulas, which are tailored to support muscle growth, endurance, and energy levels.

Fitness enthusiasts and athletes often seek out supplements to help meet their specific nutritional needs, such as increasing protein intake for muscle building or using electrolytes to stay hydrated during intense workouts. Thus rise of sports and fitness culture helps to boost the market growth in the country.

For instance, according to Singapore sports and fitness goods industry analysis, in a survey conducted by Sport Singapore (SportSG), around 74% of the survey participants stated that they participated in at least one sports activity in 2022, which is an improvement from the 72% participation in 2021. The participants' top five sports and fitness activities were cycling, walking, jogging, swimming, and calisthenics.

Additionally, according Sports SG announced Sports Data Exchange Singapore, a data-sharing platform, in January 2024. This platform offers data from the National Sports Participation Survey and can assist the sports participants, event organizers, and gym operators, among other crucial members of the sports ecosystem with better programs and offers. This platform can also be used by other industry players to contribute their own dataset, which can aid the sports sector, boost the demand for sports and fitness goods and increase the overall Singapore sports and fitness goods industry revenue.

Market Restraints

Potential Side Effects and Health Risks

In Singapore, concerns about potential side effects and health risks associated with food supplements are a significant restraining factor in the market. The Health Sciences Authority (HSA) of Singapore enforces strict regulations to ensure that all supplements are safe for consumption, but the fear of adverse effects remains a substantial hurdle for market growth.

The potential side effects of food supplements can range from mild reactions, such as gastrointestinal discomfort or headaches, to more severe consequences, including liver damage or cardiovascular issues, especially when supplements are taken inappropriately or in conjunction with prescription medications. These risks are heightened when consumers self-medicate without proper guidance from healthcare professionals, leading to misuse or overconsumption of certain supplements.

Singapore has seen instances where supplements were found to contain undeclared potent medicinal ingredients or were adulterated with pharmaceutical substances. For example, in 2019, the HSA issued a warning about several slimming products that were marketed as health supplements but were found to contain banned substances like sibutramine, a drug associated with serious cardiovascular risks.

Additionally, the potential health risks associated with supplements can lead to increased scrutiny and regulatory oversight. Companies may face stricter testing requirements, more rigorous approval processes, and the need for more transparent labeling to inform consumers of possible risks. These measures, while essential for protecting public health, can increase costs and delay the time to market for new products, further restraining growth.

Market Segment Analysis

The Singapore food supplement market is segmented based on ingredient, dosage, application, age and distribution channel.

Rising Consumer Awareness for Digestive Health Drives Segment Growth

The gastrointestinal health segment is expected to dominate with over 13.34% of the market during the forecast period 2024-2027. Consumers in Singapore are increasingly aware of the importance of gut health for overall well-being. There is growing recognition that a healthy gut can influence immunity, digestion, and even mental health, driving demand for probiotics, prebiotics, and digestive enzymes.

For instance, in November 2023, Singapore’s largest brick-and-mortar supplement brand, LAC, Leader in Antioxidative Control, launched its Nutrition for Life campaign to encourage Singaporeans of all ages to prioritize not only their physical health but also their mental and emotional well-being and gastrointestinal health. This is the first LAC-branded event since the health and wellness brand opened 54 physical stores in Singapore, further increasing its footprint in the region.

The rise in processed and fast-food consumption, coupled with busy urban lifestyles, has contributed to digestive issues such as bloating, constipation and irritable bowel syndrome (IBS). Supplements addressing these issues are in high demand. Consumers prefer proactive approaches to prevent chronic gastrointestinal issues, including supplements for gut flora balance. The popularity of probiotics and fiber supplements reflects this trend.

Sustainability Analysis

Sustainability has become an increasingly important factor in the Singapore food supplements market. Consumers, governments and companies are pushing for greener practices across production, sourcing, packaging and distribution. This analysis looks at how sustainability trends are shaping the market, with specific examples of company initiatives and product launches.

Many companies are shifting towards sustainably sourced raw materials to cater to environmentally conscious consumers. For instance, Kinohimitsu, a prominent local brand, emphasizes the use of natural plant-based ingredients in its products, supporting sustainable agriculture. Their collagen supplements come from sustainably harvested fish sources, reducing the environmental impact of overfishing.

The Singapore government encourages sustainable practices in the food and supplement industry through various initiatives and regulations. For instance, Singapore’s Zero Waste Masterplan, which aims to reduce waste sent to landfills and promote recycling, has pushed many supplement companies to rethink their waste management strategies.

Additionally, under the Sustainable Singapore Blueprint, the government also encourages companies in the health and wellness sectors to adopt sustainable practices through grants and incentives.

Unmet Needs

The food supplement market in Singapore, while robust, has several unmet needs that present opportunities for growth and innovation. One significant unmet need is the lack of personalized supplement solutions. While there is growing consumer interest in products tailored to individual health profiles, many existing supplements are still generic and not customized to specific needs.

Another critical need is greater transparency and education about product efficacy and safety. Despite stringent regulations, there is a notable lack of comprehensive, accessible information about the benefits and potential risks of various supplements. Additionally, the market has an unmet need for affordable high-quality supplements.

High-quality supplements often come with a premium price, which can be a barrier for price-sensitive consumers. As the demand for health and wellness products grows, there is a need for cost-effective options that do not compromise on quality. The integration of supplements into digital health platforms also remains an area of development.

While e-commerce and digital health tools are on the rise, there is still limited integration between supplements and digital health ecosystems. Furthermore, there is an unmet need for sustainable and eco-friendly supplement options. With growing environmental awareness, consumers are increasingly concerned about the sustainability of their purchases.

The market lacks sufficient options for supplements made from sustainably sourced ingredients and packaged in environmentally friendly materials. These unmet needs could drive significant growth in the Singapore food supplement market by enhancing consumer satisfaction, broadening market appeal, and aligning with emerging trends in health and sustainability.

Market Competitive Landscape

The major global players in the Singapore market include Sainhall Nutrihealth Pte Ltd, Greenlife International Pte Ltd., Cambert (F.E.) Pte Ltd (Kordel’s Singapore), Eu Yan Sang Singapore Pte Ltd., JR Life Sciences Pte Ltd (Holistic Way), Ocean Health Pte Ltd., Nano Singapore, LAC Global Pte. Ltd., Bio Health Link Pte Ltd, Best World International Ltd, Naturext, NutriLife Singapore and among others.

By Ingredient
• Vitamins
• Botanicals
• Minerals
• Protein & Amino Acids
• Omega Fatty Acids
• Probiotics
• Others

By Dosage
• Tablet
• Capsules
• Liquid
• Powder
• Chewables & Gummies
• Soft Gels
• Others

By Application
• Gastrointestinal Health

o Gut Microbiota/Microbiome Balance

o Digestion

o Constipation

o Bloating

o Diarrhea

o Leaky Gut

o Inflammation

o Others

 Gluten sensitivity

 Abdominal Pain

 GERD/Helicobacter Pylori

 Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

 Gut Flora/Gut Microbiome Restoration

 Others
• Vaginal Health
• Urinary Tract Health

o Kidney Stones

o UTIs

o Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health

o Osteoarthritis

o Osteoporosis/Low Mineral Bone Density

o Inflammation
• Brain/Mental Health

o Sleep

o Cognition

o Mood

o Depression

o Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails

o Atopic Dermatitis & Eczema

o Acne

o Rosacea

o Hair Growth/Hair Loss

o Skin Microbiome

o Others
• Sports
• Women’s Health

o Fertility

o Menopause

o Pregnancy

o PCOS

o Vaginal Health & Health Vaginal Microbiome

o Vaginal Infections (BV/VVC)

o Pregnancy Outcomes

o Others
• Men’s Health & Men's Fertility
• Weight Management
• Pediatric Health

o Colic

o Constipation

o Regurgitation

o Atopic Dermatitis

o Others
• Others

By Age
• Infant
• Children
• Adults
• Seniors

By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels

Key Developments
• In April 2024, AG1, formerly known as Athletic Greens, is a daily health supplement that has recently launched in Singapore. It describes itself as ""a Foundational Nutrition drink made with 75 of the highest quality ingredients, including pre, pro and synbiotics, vitamins, minerals, and whole-food sourced ingredients.""
• In April 2024, Borsch Med Pte Ltd (BM), a leading Traditional Chinese Medicine (TCM), Health and Nutrition company based in Singapore expressed excitement on the launch of Zeria's Chondroitin supplements, BM reaffirmed its commitment to delivering timely and reliable services and products in Singapore and beyond to Asia Pacific.
• In April 2024, Singapore-based wellness company Avita launched one of its key products Celergen. Celergen is a cell therapy supplement for consumers wanting to prevent aging.
• In October 2023, a newly launched e-pharmacy, Glovida-Rx, is on a mission to provide holistic healthcare in Singapore, with pharmacists advising consumers on the use of both health supplements and pharmacy medications.
• In February 2022, Watsons Singapore has launched Ocean Health Omega-3 Fish Oil 1000mg Refill Pack with Hyphens Pharma International Ltd. to contribute to a more sustainable environment. It is the first-ever refill pack in the health supplement category in Singapore.

Why Purchase the Report?
• To visualize the Singapore food supplement market segmentation based on ingredient, dosage, application, age and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Singapore food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Singapore food supplement market report would provide approximately 51 tables, 64 figures and 209 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies