Global Tissue Paper Market - 2022-2029

Global Tissue Paper Market - 2022-2029

Market Overview

The Global Tissue Paper Market is expected to grow at a CAGR of 7% during the forecasting period (2022-2029).

Tissue paper products, including napkins, paper towels and toilet paper, play an important role in modern life. Tissue paper contributes to improved hygiene, comfort and convenience in society. Hygienic tissue paper is commonly used as bathroom tissue, facial tissue, napkins and household towel. The paper used in producing tissue paper can include various forms of virgin tree pulp, recycled paper and hemp plants.

There are different types of tissue paper available in the market, such as paper towels, toilet paper, industrial wipes, facial tissues, diapers, table napkins etc. It may be different colors, textures, decorations, patterns, perfumed or moistened. Toilet Tissue has emerged as the most purchased tissue product by consumers. Tissue papers are widely used in various commercial and residential applications.

Market Dynamics

The global tissue paper market is boosted by growing awareness regarding health and hygiene.

Growing awareness regarding health and hygiene

The growing awareness regarding health and hygiene boosts the need for tissue paper. With the world continuously on guard for fast-spreading diseases, hand hygiene has become an increasingly important weapon in fighting those diseases. Tissue papers are the best at sucking dirt and oil and keeping germs and viruses free. Bathroom tissue, paper towels, facial tissue, paper handkerchiefs and table napkins play a significant role in cleanliness, hygiene and comfort. Tissue paper products function marvelously to improve hygiene by helping to prevent the spread of germs, bacteria, viruses and diseases.

The Center for Disease Control and Prevention estimated that hands transmit 80% of all infections. Frequent hand washing can control the spread of flu and other conditions, which costs the U.S over $80 billion each year in medical bills and lost productivity. The World Health Organization also appears to favor the usage of paper towels in its guidance concerning hand hygiene among healthcare workers. Researchers found that bacterias were expelled from washed hands by the mechanical abrasive of drying with tissue papers.

Growing concerns regarding the environmental impacts

Though the tissue papers are produced from recycled waste paper and virgin pulp, the fact is that the manufacturing of the tissue papers from virgin pulp releases 30% more GHG when recycled waste paper is used. Each year, Canada's logging industry degrades over a million acres of this climate-critical forest to satisfy U.S. demand for toilet paper. While Canada has a reputation as an environmental steward, in recent years, Canada ranked third globally in its rate of intact forest loss, with logging the leading driver of that loss. Almost 10 million trees can be saved if every household in America replaces just one package each of conventional paper towels, toilet paper, napkins and tissues with products made from recycled materials.

Various chemicals are also included in the manufacturing process, adding to toilet paper's negative environmental impact. The most critical of these toxins is chlorine and most conventional toilet paper is treated with chlorine bleach. Chlorine bleach produces harmful toxins such as furans and dioxin, which accumulate in our bodies, forming a dangerous situation for our health.

COVID-19 Impact Analysis

The pandemic has boosted the tissue paper market globally due to the sudden shift toward comfortable home lifestyles clothes. Various companies have ramped up their toilet paper, napkins, and other products during COVID-19. The coronavirus pandemic swept across the globe has boosted the demand for various types of tissue paper skyrocketed overnight. In March 2020, toilet paper sales rose over 845% in the U.S during the pandemic. Moreover, toilet paper was a 20th to 30th best-seller in grocery and drug stores to the top one in that weak.

Toilet paper became a coveted item during a pandemic when several cities and states issued shelter-in-place orders, prompting people to buy large volumes of household goods. The latest rebound in toilet paper demand grows as the delta variant drives the positive cases and deaths across the U.S. Public have used up their stockpiles and some have begun buying again in bulk.

Segment Analysis

By product, the tissue paper market is segmented into paper napkins, paper towels, toilet paper, wrapping tissue, facial tissue, cosmetic wipes and others.

Consumers looking for more hygienic options are boosting the sales of paper towels

Paper towels are also utilized for similar purposes to conventional towels, such as wiping windows, drying hands and other surfaces, dusting and cleaning up spills. Paper towels are usually used in toilets shared because they are considered more hygienic than hot-air hand dryers or shared cloth towels. Citizens are spending more time cleaning than ever before. Nearly 92% have modified their behavior in the past year to clean more thoroughly or in areas previously untouched. Despite this uptick in concern for a clean home, many proceed to reach for a used dishcloth to wipe up a spill. The paper towels are setting out to uncover potential hidden bacteria in the home.

U.S citizen consumes more than 13 billion pounds of paper towels annually. Moreover, discarded paper towels end in 254 million tons of trash every year globally. Nearly every household in developed countries uses them to wipe down surfaces and clean up spills. According to the NielsenIQ report, the consumption of paper towels has grown significantly due to COVID-19. Sales of paper towels climbed to 28% during the first half of 2020 in the U.S, compared to 2019.

Geographical Analysis

Growing consumption of tissue-based products is boosting sales in North America

The region holds significant consumers for tissue paper globally. Americans are the world's leader in the consumption of toilet paper. Every year, the average American utilizes over 140 rolls of toilet paper, almost 28 pounds, twice as much as someone in Italy or France. Americans comprise just 4% of the world's population and are responsible for 20% of toilet paper consumption. Moreover, according to the Georgia-Pacific report, the average American household (2.6 people) utilizes approximately 409 rolls of toilet paper a year. The company has also estimated that people will use about 40% more toilet paper than usual if they consume all their time at home during the pandemic.

Various companies have invested in the tissue paper market due to the tremendous demand from the region. For instance, in 2020, Sofidel, a tissue paper manufacturer, announced the formal opening of its 1.8 million-square-foot facility in Inola. The $360 million facilities is the second greenfield investment in the U.S for the company and can turn out 120,000 tons of tissue per year.

Competitive Landscape

The tissue paper market is fragmented, with several global companies followed by local companies. The tissue paper market is highly competitive and looks to provide more sustainable, attractive, and cost-effective products. In addition, some of the key players in the market are IT Tech Packaging, Georgia Pacific LLC, Johnson & Johnson Private Limited, Kimberly-Clark Corporation, Svenska Cellulosa, Aktiebolaget, Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp, Clearwater Paper Corporation, Kruger Products and others. The players are adopting strategies to dominate the market, such as launching new products, acquisitions, collaborations and expansions, contributing to the global growth of the tissue paper market.

IT Tech Packaging

Overview: IT Tech Packaging Inc. is a paper manufacturer in North China. The Company utilizes recycled paper as its primary raw material for producing paper products. The Company offers its portfolio into three categories: packaging paper, offset printing paper and other paper products, which include digital photo paper and tissue paper, a part of the Company's business expansion plans.

Product Portfolio: The company manufactures different materials' tissue paper and toilet paper products.

Key Development: In 2020, IT Tech Packaging, Inc. announced the Company plans to commercially launch a new tissue paper production line. On April 13, 2020, IT Tech Packaging, Inc signed an agreement to purchase the paper machine with a paper machine supplier. The Company will launch commercial production of the PM10 following the success of its trial run.

Why Purchase the Report?

Visualize the tissue paper market segmentation by raw material, product, end-user and region, highlighting the key commercial assets and players.

Identify commercial opportunities in tissue paper by analyzing trends and co-development deals.

Excel data sheet with thousands of tissue paper market-level 4/5 segmentation points.

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.

Product mapping in excel for the key product of all major market players

The global tissue paper market report would provide an approximate 61 market data table, 57 figures and 185 pages

Target Audience


Industry Investors/Investment Bankers

Raw Material Providers

Tissue Paper Manufacturers

Hotels & Restaurants

Research Professionals

Emerging Companies

Logistic Companies


1. Global Tissue Paper Market Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Global Tissue Paper Market – Market Definition and Overview
3. Global Tissue Paper Market – Executive Summary
3.1. Market Snippet by Raw Material
3.2. Market Snippet by Product
3.3. Market Snippet by End-User
3.4. Market Snippet by Region
4. Global Tissue Paper Market-Market Dynamics
4.1. Market Impacting Factors
4.1.1. Drivers Growing awareness regarding health and hygiene XX
4.1.2. Restraints Growing concerns regarding the environmental impacts XX
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Global Tissue Paper Market – Industry Analysis
5.1. Porter's Five Forces Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
6. Global Tissue Paper Market – COVID-19 Analysis
6.1. Analysis of COVID-19 on the Market
6.1.1. Before COVID-19 Market Scenario
6.1.2. Present COVID-19 Market Scenario
6.1.3. After COVID-19 or Future Scenario
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. Global Tissue Paper Market – By Raw Material
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
7.1.2. Market Attractiveness Index, By Raw Material
7.2. Bleached Softwood Kraft Pulp*
7.2.1. Introduction
7.2.2. Market Size Analysis And Y-O-Y Growth Analysis (%)
7.3. Birch Hardwood Kraft Pulp
7.4. High Yield Pulp
7.5. Alternative Fiber
7.6. Others
8. Global Tissue Paper Market – By Product
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
8.1.2. Market Attractiveness Index, By Product
8.2. Paper Napkins*
8.2.1. Introduction
8.2.2. Market Size Analysis And Y-O-Y Growth Analysis (%)
8.3. Paper Towels
8.4. Toilet Paper
8.5. Wrapping Tissue
8.6. Facial Tissue
8.7. Cosmetic Wipes
8.8. Others
9. Global Tissue Paper Market – By End-User
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
9.1.2. Market Attractiveness Index, By End-User
9.2. Household*
9.2.1. Introduction
9.2.2. Market Size Analysis And Y-O-Y Growth Analysis (%)
9.3. Commercial
10. Global Tissue Paper Market – By Region
10.1. Introduction
10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
10.3. Market Attractiveness Index, By Region
10.4. North America*
10.4.1. Introduction
10.4.2. Key Region-Specific Dynamics
10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country U.S. Canada Mexico
10.5. Europe
10.5.1. Introduction
10.5.2. Key Region-Specific Dynamics
10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country Germany U.K. France Italy Spain Rest of Europe
10.6. South America
10.6.1. Introduction
10.6.2. Key Region-Specific Dynamics
10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country Brazil Argentina Rest of South America
10.7. Asia Pacific
10.7.1. Introduction
10.7.2. Key Region-Specific Dynamics
10.7.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
10.7.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.7.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.7.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country China India Japan Australia Rest of Asia Pacific
10.8. Middle East and Africa
10.8.1. Introduction
10.8.2. Key Region-Specific Dynamics
10.8.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
10.8.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.8.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11. Global Tissue Paper Market – Competitive Landscape
11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis
12. Global Tissue Paper Market- Company Profiles
12.1. IT Tech Packaging*
12.1.1. Company Overview
12.1.2. Product Portfolio and Description
12.1.3. Key Highlights
12.1.4. Financial Overview
12.2. Georgia Pacific LLC
12.3. Johnson & Johnson Private Limited
12.4. Kimberly-Clark Corporation
12.5. Svenska Cellulosa Aktiebolaget
12.6. Procter & Gamble
12.7. Clearwater Paper Corporation
12.8. Wausau Paper Corp
12.9. Clearwater Paper Corporation
12.10. Kruger Products
13. Global Tissue Paper Market – Premium Insights
14. Global Tissue Paper Market – DataM
14.1. Appendix
14.2. About Us and Services
14.3. Contact Us

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