Global Menstrual Cup Market - 2022-2029
The global menstrual cup market size was valued at US$ XX million in 2021 and is estimated to reach US$ XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).
A menstrual cup is a feminine hygiene item. It is put into the vaginal canal during menstruation to keep the menstrual fluid from seeping into the garments. It's a little bell-shaped cup with a stem sticking out of the top. It comes in various shapes and sizes, depending on the age range of women. Menstrual cups are generally constructed of flexible silicone, a medical-grade material that is safe to use. Latex and thermoplastic elastomers are also used to manufacture some menstrual cups. These cups catch blood flow while causing minimal disruption to the vaginal pH or bacterial balance.
The menstrual cup market is likely to develop during the projected period due to increased acceptance of menstruation cups and increased awareness of sophisticated feminine hygiene products. In addition, menstruation cups help minimize odor, hold more blood than pads or tampons, and are more hygienic than pads and tampons. These elements contribute to the market's expansion. These menstruation cups are made of medically graded and researched materials, making them completely safe to use.
Increased awareness of sophisticated feminine hygiene products will drive the market growth
The demand for eco-friendly, comfortable, safe, effective, clean, and cost-efficient solutions as an alternative to pads or tampons drives the worldwide menstrual cups market. The global market is growing due to the rising popularity of the reusable menstrual cup and increased awareness of superior female hygiene products. Other important drivers driving the market growth are women's growing awareness of the various items used during menstruation, increased awareness programs done by women's communities, educational institutes, manufacturers, and menstrual cups of various sizes and forms.
These cups are also available at various costs, ranging from low to high, and provide total leak protection. Furthermore, menstrual cups store more blood than tampons and pads, helping to minimize menstruation odor and being more hygienic than tampons and pads. As a result, market growth will accelerate soon.
Menstruation is an inevitable aspect of a woman's life; nonetheless, some women find it difficult to discuss it. Menstruation has become easier to discuss recently due to government programs and support, and new products are being introduced to the market. The most often used goods are tampons, menstruation pads, liners, and market players are lowering their prices to enhance sales. According to the organization Bloody Good Period, the average woman spends £4,800 on period products in her lifetime. By fostering dialogues about menstruation, such organizations are removing its stigma. Due to a growing inclination for reusable products. Menstrual cups are a low-cost, reusable, and safe alternative to menstrual pads and tampons, as they are unlikely to leak. Menstrual cups are being promoted on social media channels like Facebook and Instagram. Menstrual cups have also become more well-known due to government and non-government initiatives. For example, in India's Alappuzha municipality, free menstruation cups were distributed as part of an endeavor to solve the waste management problem. The town gave out 3,000 menstrual cups to women to encourage them to choose the environmentally friendly method of menstruation. Menstrual cups are projected to become more widespread due to the benefits they provide and activities by the government and non-governmental groups.These factors are driving the growth of menstrual cup market.
Allergic reaction caused by menstrual cups is likely to hamper the market growth
However, menstrual cups can be messy to use and difficult to insert and remove. Latex menstrual cups can occasionally trigger an allergic reaction, which can hamper the market growth. Conversely, emerging countries' increased focus on product innovation for female hygiene products will help to open up new opportunities for the menstrual cup industry.
COVID-19 Impact Analysis
As a result of the COVID-19 pandemic, most governments worldwide imposed tight lockdown measures on consumer goods production enterprises, with the majority of factories being ordered to shut down or operate with a reduced workforce. At the lockdown, this caused enormous interruptions in the supply and distribution chain for menstrual cups, hampering sales of the goods studied in the market. However, because feminine hygiene products are now classified as necessary items, their production and sales have normalized, stabilizing the market.
The reusable segment is expected to grow at the fastest CAGR during the forecast period (2022-2029)
Among product types, the reusable category is expected to grow fastest throughout the projected period. Menstruation cups, also known as reusable menstrual cups, are small, flexible funnel-shaped cups made of rubber or silicone put into the vaginal canal to collect and catch menstrual fluids. Reusable cups are the most popular menstruation cups because they are a safe, cost-effective, and environmentally responsible way to manage menstrual periods. Furthermore, utilizing these cups allows women to continue participating in other physical activities such as swimming and exercising, otherwise restricted by leaking. Keeper Cup, DivaCup, Lunette Menstruation Cup, Lena Cup, Lily Cup, and more well-known global brands offer reusable menstrual cups. According to a new study by DownToEarth, approximately 12.3 billion sanitary napkins, amounting to 113,000 tonnes of waste, enter India's landfills each year. According to the report, improper disposal and non-segregation from household waste lead to unsanitary working conditions for waste workers.According to the report, 90% of sanitary napkins on the market are plastic. According to a Central Pollution Control Board report, India generates 3.3 million tonnes of plastic waste each year (2018-19).
Moreover, according to data published by Stanford University in 2017, an estimated 7 billion tampons and 12 billion pads are discarded in the United States each year. Such massive waste places a significant burden on garbage management. Because a single menstrual cup can be used for 4-5 years, it is a viable alternative to other sanitary products. Furthermore, increasing adoption of menstrual cups by women suffering from PCOS (Polycystic ovary syndrome) is expected to drive growth in the menstrual cups market during the forecast period.
North America region holds the largest market share of the global menstrual cup market
North America is anticipated to dominate the menstrual cup market globally. The factors attributed to the region's high growth are growing awareness of menstruation cups in schools and academic institutions by government authorities, non-profit organizations, and market players are expected to fuel the adoption of menstruation cups during the forecast period in faster market growth. Growing concerns about biological waste and environmental protection are expected to create a lucrative opportunity for menstrual cups in the United States.
Furthermore, organic and inorganic strategies such as mergers and acquisitions and partnerships among key market players will strengthen their product portfolios in the studied market, driving the market. In addition, several product launches in the market will lead to profitable market growth. For instance, in April 2019, The all-new Model 0 has strengthened DivaCup's robust and inclusive set of menstrual cup options. It is targeted at the age group 18 years old and below. Furthermore, advancements in various menstrual cup from established key players, in the United States, are likely to drive the market growth in North America.
The menstrual cup market is fiercely competitive presence of local as well as global companies. Some of the key players which are contributing to the growth of the market include Me Luna, LadyCup, Ruby Ltd, Lunette, Irisana SA, The Keeper Inc, Vcup, Anigan, FemCap Inc, Diva International Inc, Blossom Cup, Fleurcup, Sckoon Cup, Mooncup Ltd among others. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which are contributing to the growth of the menstrual cup market globally. For instance, In 2018, P&G, a major feminine care company, has added the Tampax Cup to its period protection products. The SoftCurve form, 100 percent medical-grade reusable silicone, up to 12 hours of protection, and other qualities distinguish the Tampax Cup.
In 2017, At CYCLES + SEX, the conference cyclesandsex.com, FemCap, Inc., a leader in modern contraception and menstrual hygiene products, will launch a national campaign to promote women's reproductive health. CYCLES + SEX will bring together women's reproductive health thought leaders and innovators to educate and celebrate menstrual, hormonal, reproductive, and sexual health interconnectivity.
Fleurcup is a manufacturer of menstruation cups. Fleurcup is the name of the product. The company has been introducing the cup to ladies worldwide since 2009.
The Fleurcup: The Fleurcup menstruation cup, designed in France, is hygienic and reusable period protection for women. It is positioned in the vagina to collect menstrual secretions and is supple and flexible. It was a forerunner of the menstruation cup.
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