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Cigarettes in Thailand

Publisher Euromonitor International
Published Jun 17, 2025
Length 24 Pages
SKU # EP20138512

Description

Cigarettes saw a marked decline in volume sales in Thailand in 2024. The significant contraction was largely driven by a shift in consumer behaviour towards alternatives such as e-cigarettes and illicit tobacco products, which are often sold at roughly half the price of legal cigarettes. Despite the government’s intensified efforts to crack down on these alternatives, enforcement in 2024 struggled to keep pace with the rapid spread of illegal and unregulated consumption. The affordability and ac...

Euromonitor International's Cigarettes in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Cigarettes in Thailand
Euromonitor International
June 2025
List Of Contents And Tables
CIGARETTES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising prices and availability of cigarette alternatives create challenges for legal cigarettes
Tobacco Authority of Thailand focuses on economy brands to appeal to price-sensitive consumers
Small local grocers continue to focus on price-sensitive consumers seeking flexible and affordable purchase options
PROSPECTS AND OPPORTUNITIES
Cigarettes compete with alternative products despite ban
Pricing remains an important determinant of brands’ performance
Flavoured cigarettes benefit from current e-cigarettes ban
TAXATION AND PRICING
Taxation rates
Average cigarette pack price breakdown
Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2019-2024
Table 2 Sales of Cigarettes by Category: Value 2019-2024
Table 3 Sales of Cigarettes: % Volume Growth 2019-2024
Table 4 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 5 Sales of Cigarettes by Blend: % Volume 2019-2024
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 8 Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 9 Sales of Cigarettes by Price Band: % Volume 2019-2024
Table 10 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 11 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
Table 14 Forecast Sales of Cigarettes: Volume 2024-2029
Table 15 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
TOBACCO IN THAILAND
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2019-2024
Table 25 Sales of Tobacco by Category: Value 2019-2024
Table 26 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 27 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 29 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 3 Research Sources

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