Point Of Purchase (POP) Display Market- Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Market Overview
The Point of Purchase (POP) Display Market is projected to grow substantially from USD 14,630 million in 2024 to approximately USD 30,482.16 million by 2032, representing a strong compound annual growth rate (CAGR) of 9.61% over the forecast period.

This growth is driven by intensifying retail competition and the strategic emphasis by brands on enhancing in-store visibility to influence purchasing behavior. POP displays—including floor stands, end caps, counter displays, and digital signage—are pivotal marketing tools designed to capture consumer attention and increase product sales. These displays are particularly effective in high-traffic sectors such as food & beverage, cosmetics, electronics, and general retail, where brands seek to create visual differentiation and direct engagement at the point of sale.

Key market drivers include a growing consumer preference for immersive in-store shopping experiences and the widespread adoption of digital and interactive display technologies. Digital signage, known for delivering real-time, personalized content, is becoming increasingly popular for its ability to boost customer engagement and brand recall. Furthermore, brands are adopting sustainable display solutions made from eco-friendly materials to align with corporate social responsibility goals and meet the rising demand for green retail practices. The industry’s shift toward experiential marketing has accelerated the use of innovative POP displays that enhance shopper experience and drive store traffic.

Market Drivers
Growth of Digital and Interactive Display Solutions
The integration of digital technologies in POP displays is transforming the in-store marketing landscape. Features such as digital signage, touchscreen interfaces, and augmented reality (AR) offer interactive experiences that engage consumers more effectively than traditional static displays. For example, Coca-Cola’s deployment of digital POP units in select retail locations used real-time analytics to deliver tailored promotions based on customer profiles and peak shopping hours. These advancements not only elevate brand engagement but also enhance the overall consumer shopping experience, reinforcing the value of in-store promotional strategies.

Market Challenges
Escalating Production Costs and Raw Material Price Volatility
The POP display market faces mounting cost pressures due to the rising prices of raw materials—particularly sustainable alternatives like recycled plastics and biodegradable substrates. While environmentally conscious materials are increasingly in demand, their premium cost raises production expenses. Additionally, fluctuations in the prices of base materials such as metals and paper contribute to budgetary uncertainties for manufacturers, especially smaller players with limited financial flexibility. As brands prioritize sustainable packaging and display solutions, the market is challenged to balance innovation and environmental responsibility with cost control.

Market Segmentation

By Product Type:

Counter Display

Floor Display

Gravity Feed Display

Pallet Display

Full Pallet Display

Half Pallet Display

Quarter Pallet Display

Side Kick Display

Dump Bin Display

Clip Strip

Others

By Material Type:

Corrugated Board

Foam Board

Plastic Sheet

Expanded PVC

Acrylic

Polycarbonate

Glass

Metal

Others

By Sales Channel:

Hypermarkets & Supermarkets

Department Stores

Specialty Stores

Convenience Stores

Others

By Application:

Food & Beverages

Cosmetics & Personal Care

Pharmaceuticals

Printing & Stationery

Electronics

Automotive

Others

By Region:

North America

United States

Canada

Mexico

Europe

Germany

France

United Kingdom

Italy

Spain

Rest of Europe

Asia Pacific

China

Japan

India

South Korea

Southeast Asia

Rest of Asia Pacific

Latin America

Brazil

Argentina

Rest of Latin America

Middle East & Africa

GCC Countries

South Africa

Rest of Middle East & Africa

Key Players

DS Smith Plc

Smurfit Kappa Group

International Paper Company

WestRock Company

Sonoco Products Company

Menasha Packaging Company, LLC

Pratt Industries, Inc.

Georgia-Pacific LLC

Mondi Group

Fujifilm Holdings Corporation