Sports Apparel Market Research Reports & Industry Analysis

Sports-inspired clothing is gaining attraction and popularity in the U.S. Both athletic apparel and footwear experienced a 6% increase in sales in 2013. Since 2010, sportswear has experienced a growth of 4% or higher every year.

Many companies are getting involved with the “athleisure” style, offering consumers comfortable, sports-inspired apparel, at lower costs that high-performance athletic wear. This look is extremely popular for both American and Canadian teens and college students.

Reports on other sports apparel in this category include: dance and balletwear, swimsuits, performance gear, and outdoor apparel.

MarketResearch.com’s collection of market research studies on sports apparel in the consumer goods and retailing industry will help you stay competitive and grow in this healthy market. We offer a full array of studies on subjects ranging from sport and fitness clothing to athletic footwear. Also available is a full library of country-specific studies for sportswear.

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Sports Apparel Industry Research & Market Reports

  • Sportswear in Hong Kong, China

    ... Like many categories in apparel and footwear, sportswear is being influenced by a reduction of international tourism spend due to an unfavourable exchange rate. With the Hong Kong dollar pegged to the strong US dollar, ... Read More

  • Sportswear in Hungary

    ... and feature more detailed designs. This is further supported by styles worn and promoted by sports celebrities. For example, as seen with Dominik Szoboszlai, a Hungarian professional footballer who plays as a midfielder for Premier ... Read More

  • Sportswear in Turkey

    ... consumers increasingly demand technology that adds value, and manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The rising interest in running is driving demand for performance-oriented sportswear tailored for comfort ... Read More

  • Sportswear in Chile

    ... to its direct relationship with sports but also because of other drivers such as the comfort of the items, which has become increasingly relevant given the easing of dress codes, as well as international fashion ... Read More

  • Sportswear in Norway

    ... many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the frequency in which they partook in outdoor activities such as hiking, running, and skiing. As a result, the ... Read More

  • Apparel and Footwear in Norway

    ... and frequent discounting led to lower current value growth in 2024. Prices still increased to a certain degree, especially in the first half of the year, although higher costs brought on by inflation tended to ... Read More

  • Sportswear in Poland

    ... reinforced its leadership position, supported by its e-commerce operations and strong brand image. As interest in health and fitness grows among Poles, adidas has capitalised on this trend with its performance sportswear performing well. With ... Read More

  • Sportswear in Romania

    ... active lifestyles and gravitating toward versatile, fashionable athletic wear for both leisure and sport. Indeed, while a growing group of consumers have turned to sports (especially since the COVID-19 crisis), in line with the growing ... Read More

  • Sportswear in Portugal

    ... of this more acutely. The lower levels of brand loyalty in sports apparel, compared to sports footwear, means that consumers are more willing to shop around. Disposable incomes have been squeezed since 2022 with consumers ... Read More

  • Sportswear in Taiwan

    ... of this well-established trend has been most visible in performance and outdoor apparel and footwear, which have continued to profit from growth in the numbers of people regularly partaking in running, cycling, hiking, mountain climbing ... Read More

  • Headwear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

    ... shaping the industry. Among the top trends propelling growth is the increasing focus on sustainability. Leading brands are embracing eco-friendly materials such as organic cotton and recycled fabrics to meet the rising demand for environmentally ... Read More

  • Sportswear in South Korea

    ... inflationary pressures leading to high unit prices. Overall, sportswear is supported by both persisting fashion trends (eg athleisure and streetwear) and sports-related activities. Euromonitor International's Sportswear in South Korea report offers a comprehensive guide to ... Read More

  • Womenswear in Thailand

    ... growing demand for clothing that offers comfort and versatility. This trend is particularly evident in the rise of ""capsule wardrobes,"" where consumers seek items that can be easily mixed and matched to create a variety ... Read More

  • Sportswear in Thailand

    ... and outdoor sports, have become integral to the lifestyles of many individuals. The government has also been instrumental in creating an ecosystem that supports the sportswear industry. Policies aimed at expanding public fitness infrastructure, such ... Read More

  • Sportswear in Saudi Arabia

    ... athletic performance, and establish the Kingdom as a global hub for major sporting events. High-profile events such as international football tournaments, Formula 1 races, and golf championships have bolstered the tourism sector while stimulating broader ... Read More

  • Sportswear in Nigeria

    ... focus on essentials. Nevertheless, sportswear has performed much better than non-sports wear apparel and footwear. Growth in fitness activities among middle- and upper-income consumers benefits the category whilst a preference for casual wear also boosts ... Read More

  • Sportswear in Morocco

    ... adoption of active and healthy lifestyles, including greater participation in sporting activities. Adults and youth have become more engaged in outdoor fitness activities with gym memberships also rising. The trend towards more casual attire is ... Read More

  • Global Sportswear Market to 2028

    ... and consumer attitudes. The global sportswear market experienced a slight slowdown in 2023, rising 5.3% to $422bn, outperforming total apparel again. The online channel saw a minor deceleration also, growing by 6.9%, with online penetration ... Read More

  • Apparel and Footwear in the Netherlands

    ... to purchase apparel and footwear remains high, Dutch consumers are still adopting a more cautious attitude towards spending and seek out attractive prices across different retail channels to find the best price discounts and promotional ... Read More

  • Sportswear in France

    ... be popular among younger urban men Euromonitor International's Sportswear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More

  • Sportswear in the Netherlands

    ... while adopting preventive measures to extend the quality of life and avoid disease. This is triggering demand for sportswear including footwear translating into sustained volume and current value growth in 2024. Added to this, the ... Read More

  • Sportswear in Greece

    ... Demand for sportswear accelerated during the pandemic, when home-working patterns led many to adopt sportswear as the go-to choice for everyday outfits. However, even though many Greek consumers have now returned to office settings and ... Read More

  • Apparel and Footwear in Saudi Arabia

    ... the Middle East, Saudi Arabia benefits from significant investments under its Vision 2030 initiative, which aims to diversify the economy and reduce reliance on oil. This economic shift is fostering a rise in consumer spending ... Read More

  • Sportswear in the United Arab Emirates

    ... with brands such as lululemon gaining popularity for their innovative designs and performance-oriented focus. This appeal resonates with a discerning consumer base that values both functionality and style. Euromonitor International's Sportswear in United Arab Emirates ... Read More

  • Sportswear in the United Kingdom

    ... the sports-inspired segment continues to lead, despite exhibiting a slowdown in value growth from the previous year, while performance and outdoor footwear are performing relatively in line with one another. However, the latter’s growth is ... Read More

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